{"id":711,"date":"2017-09-15T20:39:00","date_gmt":"2017-09-15T20:39:00","guid":{"rendered":"https:\/\/www.lionpublishers.com\/2017\/09\/15\/wide-variety-of-business-models-for-local-news-explored-at-lion-summit\/"},"modified":"2017-09-15T20:39:00","modified_gmt":"2017-09-15T20:39:00","slug":"wide-variety-of-business-models-for-local-news-explored-at-lion-summit","status":"publish","type":"post","link":"https:\/\/www.lionpublishers.com\/wide-variety-of-business-models-for-local-news-explored-at-lion-summit\/","title":{"rendered":"Wide variety of business models for local news explored at LION Summit"},"content":{"rendered":"

The country's largest gathering of local independent online news will include an examination of a wide variety of business models supporting local journalism across the country.<\/p>\n

The 2017 LION Summit<\/strong><\/a> Oct. 26-28 at Columbia College in Chicago will feature speakers, panels and workshops<\/strong><\/a> on the revenue, journalism, technology, audience and community engagement issues facing local independent online news organizations, and a half-day "boot camp" for new publishers and idea-stage local news entrepreneurs.<\/p>\n

Local online news site owners and publishers from more than 35 different states are already registered for the conference<\/strong><\/a>. They represent both nonprofit and for-profit local news sites, whose coverage areas range from a city neighborhood, a suburban community, a rural region, a major city, to an entire state, both general interest news sites and those covering niche topics.<\/p>\n

Attendees will hear lessons from sites pursuing a variety of different business models.<\/p>\n

Jim Brady will talk about Spirited Media's approach<\/strong><\/a> at Billy Penn in Philadelphia, The Incline in Pittsburgh and Denverite in Denver, which has targeted millennials, built a local events business, and de-emphasized traditional advertising.<\/p>\n

Ted Williams will talk about how Charlotte Agenda in North Carolina<\/strong><\/a> got to more than $1 million in annual revenue within two years through native advertising, a huge Instagram following, and a specialty print product.<\/p>\n

Darryl Holliday will talk about how City Bureau in Chicago<\/strong><\/a> has built its news operation around listening to residents.<\/p>\n

Alice Dreger of East Lansing Info<\/strong><\/a> will explain how her nonprofit site in Michigan engages an army of citizen journalists in covering their local government and schools.<\/p>\n

Jason Velazquez will talk about Greylock Glass<\/strong><\/a>, a local news podcasting company in northwestern Massachusetts, and outline what other local publishers can do to launch and monetize local podcasts.<\/p>\n

Tasneem Raja will talk about The Tyler Loop<\/strong><\/a>, which is taking an "alt weekly approach" to a local online news site in a red and rural community in Texas.<\/p>\n

Jay Senter of Shawnee Mission Post in Kansas<\/strong><\/a> will talk about his site's successful pivot from a free news\/advertising model to a paywall.<\/p>\n

Mary Walter-Brown, formerly of Voice of San Diego<\/strong><\/a>, and now leading the News Revenue Hub<\/strong><\/a>, will talk about how to launch paid membership programs to support local journalism.<\/p>\n

Kelly Gilfillan of Home Page Media<\/strong><\/a> in Tennessee, Scott Brodbeck of ARLNow.com<\/strong><\/a> in Virginia, and Teresa Wippel of My Edmonds News<\/strong><\/a> in Washington will talk about expanding beyond your original base to launch sister local news sites in nearby communities.<\/p>\n

The conference's "boot camp" on Thursday, Oct. 26, will include workshops on writing a business plan and choosing between for-profit and nonprofit status.<\/p>\n

There will also be presentations and discussions on advertising sales, nonprofit fundraising, and enlisting local community foundation support for local journalism.<\/p>\n

The 2017 LION conference is open to anyone interested in the online local news business. CLICK HERE to register<\/strong><\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

The country’s largest gathering of local independent online news will include an examination of a wide variety of business models supporting local journalism across the country.<\/p>\n","protected":false},"author":678,"featured_media":3240,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[146],"tags":[],"coauthors":[182],"featured_image_urls":{"full":["https:\/\/www.lionpublishers.com\/wp-content\/uploads\/2017\/09\/phpThumb_generated_thumbnailjpg.jpg",579,400,false],"thumbnail":["https:\/\/www.lionpublishers.com\/wp-content\/uploads\/2017\/09\/phpThumb_generated_thumbnailjpg-150x150.jpg",150,150,true],"medium":["https:\/\/www.lionpublishers.com\/wp-content\/uploads\/2017\/09\/phpThumb_generated_thumbnailjpg-300x207.jpg",300,207,true],"medium_large":["https:\/\/www.lionpublishers.com\/wp-content\/uploads\/2017\/09\/phpThumb_generated_thumbnailjpg.jpg",579,400,false],"large":["https:\/\/www.lionpublishers.com\/wp-content\/uploads\/2017\/09\/phpThumb_generated_thumbnailjpg.jpg",579,400,false],"1536x1536":["https:\/\/www.lionpublishers.com\/wp-content\/uploads\/2017\/09\/phpThumb_generated_thumbnailjpg.jpg",579,400,false],"2048x2048":["https:\/\/www.lionpublishers.com\/wp-content\/uploads\/2017\/09\/phpThumb_generated_thumbnailjpg.jpg",579,400,false]},"post_excerpt_stackable":"

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