{"id":219587,"date":"2024-06-05T15:18:04","date_gmt":"2024-06-05T19:18:04","guid":{"rendered":"https:\/\/www.lionpublishers.com\/?p=219587"},"modified":"2024-06-05T15:18:07","modified_gmt":"2024-06-05T19:18:07","slug":"an-all-in-one-solution-how-indiegraf-helps-independent-news-publishers-save-time-and-money","status":"publish","type":"post","link":"https:\/\/www.lionpublishers.com\/an-all-in-one-solution-how-indiegraf-helps-independent-news-publishers-save-time-and-money\/","title":{"rendered":"An all-in-one solution: How Indiegraf helps independent news publishers save time and money"},"content":{"rendered":"\n

Indiegraf<\/a> is a Bronze Sponsor of the\u00a0<\/em>2024 Independent News Sustainability Summit<\/em><\/a>. LION is profiling all Summit sponsors with a Q&A to help members learn more about their work. Learn more about\u00a0<\/em>how to become a Summit sponsor<\/em><\/a>.<\/em><\/p>\n\n\n\n

Hayley Milloy, LION Publishers<\/strong>: What is your 30-second elevator pitch (or 75-word pitch) to a LION member on what Indiegraf does?<\/p>\n\n\n\n

Sam Hoisington, Indiegraf<\/strong>: Indiegraf offers technology and services to help independent publishers make more money and grow their audiences. Our tech bundle includes a website, ads manager, and newsletter platform, so you only have to work with one technology solution. Our audience and advertising support services are super flexible, from one-time project support to ongoing coaching.<\/p>\n\n\n\n

Hayley<\/strong>: And what do you do at Indiegraf? Why did you join the team?<\/p>\n\n\n\n

Sam<\/strong>: I have a pretty unique role here! I\u2019m the publisher partnerships manager, working with prospective partners to figure out how Indiegraf can help them accomplish their goals. I\u2019m also an Indiegraf network publisher myself through my work with The Bentonville Bulletin. As the company\u2019s entrepreneur-in-residence, I blog about my experience<\/a> with founding a news startup in our newsletter.<\/p>\n\n\n\n

Hayley<\/strong>: What\u2019s a recent success story you\u2019d like to share about how Indiegraf has improved a LION member business\u2019s sustainability?<\/p>\n\n\n\n

Sam<\/strong>: One success story that\u2019s personally very meaningful to me is our successful NewsMatch collaboration with The Buckeye Flame. With the help of Indiegraf senior audience strategist Emily Fearon, we helped them raise over $41,000, including matching funds. The Buckeye Flame is using the funding to cover a Report for America corps member, who will be the only known \u201cRural LGBTQ+\u201d beat reporter in the country.<\/p>\n\n\n\n

Hayley<\/strong>: Do you have any actionable, practical, low-lift tips you want to share with LION members?<\/p>\n\n\n\n

Sam<\/strong>: Yes! I\u2019m always looking for easy wins.<\/p>\n\n\n\n

    \n
  1. Recirculate your \u201cold\u201d content. If you have a daily or weekly newsletter, include the links from the last edition at the bottom of the new one. We did this at Madison Minutes, a daily newsletter I started in 2021 and sold last year, and the links for \u201cyesterday\u2019s news\u201d were very popular.<\/li>\n\n\n\n
  2. Send more fundraising\/subscription offer emails. If you do, you will almost certainly make more money. If you\u2019re nervous about it, sign up for newsletters from a legacy newspaper or an established nonprofit outside journalism. In both cases, you\u2019ll see they almost always send way<\/em> more fundraising emails than indie publishers typically do.<\/li>\n<\/ol>\n\n\n\n

    Hayley<\/strong>: What\u2019s one question you think the independent news industry \u2014 our members, vendors like you, support organizations like us, and funders \u2014 should be asking about the future of doing this work? <\/p>\n\n\n\n

    Sam<\/strong>: Right now, news founders selflessly assume all of the responsibility and risk when launching a news startup. They often invest their own money, even when they personally don\u2019t have many resources. In this way, local news founders are more philanthropic than Jeff Bezos or Bill Gates combined.<\/p>\n\n\n\n

    How do we reduce that risk? This is a societal problem \u2014 we should be supporting news founders way more comprehensively.<\/p>\n\n\n\n

    Hayley<\/strong>: Are there any upcoming or future initiatives that Indiegraf is working on that you want to preview for us?<\/p>\n\n\n\n

    Sam<\/strong>: We\u2019re in the early stages of expanding our growth services in the form of Indie Experts, project-based support across all <\/em>aspects of running an indie news business. As of now, there are limited audience and ads\/sponsorship growth services available on a one-time and recurring basis.<\/p>\n\n\n\n

    Hayley<\/strong>: What\u2019s the best way for LION members and others to try or learn more about Indiegraf\u2019s services?<\/p>\n\n\n\n

    Sam<\/strong>: If anybody wants to talk about Indiegraf \u2014 or news entrepreneurship in general \u2014 they can book a call with me here<\/a>. Our website<\/a> also has details on all of our products and services.<\/p>\n\n\n\n

    \n\n\n\n

    Indiegraf is a technology and growth services company that provides an all-in-one package for news publishers who need a website, email, and ad platform, as well as access to expert support under one umbrella.<\/em> Learn more at https:\/\/indiegraf.com\/<\/em>.<\/p>\n","protected":false},"excerpt":{"rendered":"

    Indiegraf offers tech tools and access to experts to help newsrooms grow.<\/p>\n","protected":false},"author":1543,"featured_media":219588,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[2,146],"tags":[1699],"coauthors":[1667],"featured_image_urls":{"full":["https:\/\/www.lionpublishers.com\/wp-content\/uploads\/2024\/06\/Summit-partners-and-sponsors-options-6.png",1200,630,false],"thumbnail":["https:\/\/www.lionpublishers.com\/wp-content\/uploads\/2024\/06\/Summit-partners-and-sponsors-options-6-150x150.png",150,150,true],"medium":["https:\/\/www.lionpublishers.com\/wp-content\/uploads\/2024\/06\/Summit-partners-and-sponsors-options-6-300x158.png",300,158,true],"medium_large":["https:\/\/www.lionpublishers.com\/wp-content\/uploads\/2024\/06\/Summit-partners-and-sponsors-options-6-768x403.png",768,403,true],"large":["https:\/\/www.lionpublishers.com\/wp-content\/uploads\/2024\/06\/Summit-partners-and-sponsors-options-6-1024x538.png",1024,538,true],"1536x1536":["https:\/\/www.lionpublishers.com\/wp-content\/uploads\/2024\/06\/Summit-partners-and-sponsors-options-6.png",1200,630,false],"2048x2048":["https:\/\/www.lionpublishers.com\/wp-content\/uploads\/2024\/06\/Summit-partners-and-sponsors-options-6.png",1200,630,false]},"post_excerpt_stackable":"

    Indiegraf offers tech tools and access to experts to help newsrooms grow.<\/p>\n","category_list":"News<\/a>, Programs and Events<\/a>","author_info":{"name":"Hayley Milloy","url":"https:\/\/www.lionpublishers.com\/author\/hayleymilloy\/"},"comments_num":"0 comments","yoast_head":"\nAn all-in-one solution: How Indiegraf helps independent news publishers save time and money - LION Publishers<\/title>\n<meta name=\"description\" content=\"Indiegraf offers tech tools and access to experts to help newsrooms grow.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.lionpublishers.com\/an-all-in-one-solution-how-indiegraf-helps-independent-news-publishers-save-time-and-money\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"An all-in-one solution: How Indiegraf helps independent news publishers save time and money - 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