{"id":217074,"date":"2023-01-12T09:00:04","date_gmt":"2023-01-12T13:00:04","guid":{"rendered":"https:\/\/www.lionpublishers.com\/newsletter\/archive-2\/make-time-for-revenue-work-this-year-2\/"},"modified":"2023-01-24T14:16:31","modified_gmt":"2023-01-24T18:16:31","slug":"why-dollars-alone-wont-save-local-news","status":"publish","type":"newsletterglue","link":"https:\/\/www.lionpublishers.com\/newsletter\/archive-2\/why-dollars-alone-wont-save-local-news\/","title":{"rendered":"Why dollars alone won\u2019t save local news"},"content":{"rendered":"\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"wp-block-image newsletterglue-logo\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"427\" src=\"https:\/\/www.lionpublishers.com\/wp-content\/uploads\/2022\/11\/Header-Newsletter-11-1024x427.png\" alt=\"LION Publishers: What news entrepreneurs need to know\" class=\"wp-image-216758\" srcset=\"https:\/\/www.lionpublishers.com\/wp-content\/uploads\/2022\/11\/Header-Newsletter-11-1024x427.png 1024w, https:\/\/www.lionpublishers.com\/wp-content\/uploads\/2022\/11\/Header-Newsletter-11-300x125.png 300w, https:\/\/www.lionpublishers.com\/wp-content\/uploads\/2022\/11\/Header-Newsletter-11-768x320.png 768w, https:\/\/www.lionpublishers.com\/wp-content\/uploads\/2022\/11\/Header-Newsletter-11.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n<div class=\"wp-block-newsletterglue-metadata ngl-metadata\" style=\"padding-top:10px;padding-bottom:10px;padding-left:20px;padding-right:20px;margin-top:0px;margin-bottom:0px;color:#666666;text-align:center;font-size:12px\" data-padding=\"10px,10px,20px,20px\" data-margin=\"0px,0px\"><div class=\"ngl-metadata-date\" data-date-format=\"l, j M Y\">Thursday, 12 Jan 2023<\/div><div class=\"ngl-metadata-sep\">|<\/div><div class=\"ngl-metadata-readtime\">Reading time:<\/div><div class=\"ngl-metadata-readtime-ajax\">8 mins<\/div><\/div>\n\n\n<hr class=\"wp-block-separator has-text-color has-css-opacity has-background is-style-default\" style=\"background-color:#eeeeee;color:#eeeeee\"\/>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-alpha-channel-opacity has-background thickness-5 is-style-wide\" style=\"background-color:#123366;color:#123366\"\/>\n\n\n\n<p class=\"has-text-align-center\"><strong>This newsletter is sponsored by Ballotpedia<\/strong>, which is piloting a new program to help publishers level up their voter guides and build a strategy to monetize them. <a href=\"https:\/\/voterguide.ballotpedia.org\/application\/\">Learn more and apply\u00bb<\/a><\/p>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-alpha-channel-opacity has-background thickness-5 is-style-wide\" style=\"background-color:#123366;color:#123366\"\/>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"color: #123366;\" class=\"stk-highlight\">Why dollars alone won&#8217;t save local news<\/span><\/h3>\n\n\n\n<p>Money is good. Money is not enough.&nbsp;<\/p>\n\n\n\n<p>That\u2019s one of the key lessons from our work in 2022.&nbsp;<\/p>\n\n\n\n<p><strong>We\u2019re proud to have awarded $1.8 million in direct funding to <a href=\"https:\/\/www.lionpublishers.com\/membership\/\" target=\"_blank\" rel=\"noreferrer noopener\">our members<\/a> last year<\/strong>, and we know how far that money can go in the hands of scrappy independent news businesses.\u00a0<\/p>\n\n\n\n<p>But we\u2019ve also learned its limitations, especially for publishers who are running a small business for the first time.&nbsp;<\/p>\n\n\n<div class=\"ngl-articles pure ngl-articles-full ngl-articles-admin\" data-date_format=\"j M Y\" data-block-id=\"715c4f245e6a4b6a8eaa3985eb089853\">\n\n\t\t\t\t<div class=\"components-placeholder wp-block-embed is-large\">\n\t\t<div class=\"ngl-articles-add\">\n\t\t\t<div class=\"components-placeholder__label\">\n\t\t\t\t<span class=\"block-editor-block-icon has-colors\" style=\"color: rgb(29, 161, 242);\"><svg width=\"24\" height=\"24\" viewbox=\"0 0 92.308 75\" role=\"img\" aria-hidden=\"true\" focusable=\"false\"><path fill=\"#0088A0\" 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xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path fill-rule=\"evenodd\" d=\"M16.707 5.293a1 1 0 010 1.414l-8 8a1 1 0 01-1.414 0l-4-4a1 1 0 011.414-1.414L8 12.586l7.293-7.293a1 1 0 011.414 0z\" clip-rule=\"evenodd\"><\/path><\/svg><\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div class=\"ngl-article-overlay\"><\/div>\n\n\t\t\t\t\t\t\t\t\n\t\t\t\t<div class=\"ngl-article-featured\"><a href=\"https:\/\/www.lionpublishers.com\/why-dollars-alone-wont-save-the-local-news-industry\/\" target=\"_self\" rel=\"\"><img decoding=\"async\" src=\"https:\/\/www.lionpublishers.com\/wp-content\/uploads\/2023\/01\/jamie-templeton-6gQjPGx1uQw-unsplash.jpg\" data-original-src=\"https:\/\/www.lionpublishers.com\/wp-content\/uploads\/2023\/01\/jamie-templeton-6gQjPGx1uQw-unsplash.jpg\" style=\"border-radius: 0px;\" \/><\/a><span class=\"ngl-article-featured-edit\"><i class=\"icon image\"><svg stroke=\"currentColor\" fill=\"currentColor\" stroke-width=\"0\" version=\"1.1\" viewbox=\"0 0 16 16\" height=\"1em\" width=\"1em\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M14.998 2c0.001 0.001 0.001 0.001 0.002 0.002v11.996c-0.001 0.001-0.001 0.001-0.002 0.002h-13.996c-0.001-0.001-0.001-0.001-0.002-0.002v-11.996c0.001-0.001 0.001-0.001 0.002-0.002h13.996zM15 1h-14c-0.55 0-1 0.45-1 1v12c0 0.55 0.45 1 1 1h14c0.55 0 1-0.45 1-1v-12c0-0.55-0.45-1-1-1v0z\"><\/path><path d=\"M13 4.5c0 0.828-0.672 1.5-1.5 1.5s-1.5-0.672-1.5-1.5 0.672-1.5 1.5-1.5 1.5 0.672 1.5 1.5z\"><\/path><path d=\"M14 13h-12v-2l3.5-6 4 5h1l3.5-3z\"><\/path><\/svg><\/i><i class=\"icon trash\"><svg stroke=\"currentColor\" fill=\"none\" stroke-width=\"0\" viewbox=\"0 0 24 24\" height=\"1em\" width=\"1em\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-width=\"2\" d=\"M19 7l-.867 12.142A2 2 0 0116.138 21H7.862a2 2 0 01-1.995-1.858L5 7m5 4v6m4-6v6m1-10V4a1 1 0 00-1-1h-4a1 1 0 00-1 1v3M4 7h16\"><\/path><\/svg><\/i><\/span><\/div><div class=\"ngl-article-title\"><a href=\"https:\/\/www.lionpublishers.com\/why-dollars-alone-wont-save-the-local-news-industry\/\" target=\"_self\" rel=\"\" style=\"font-size: 18px;color: #004f9e !important;\"><span contenteditable=\"true\">Why dollars alone won&#8217;t save the local news industry<\/span><\/a><\/div><div class=\"ngl-article-excerpt\" style=\"color: #666666;\" contenteditable=\"true\">Money is important, but it&#8217;s not the only type of support our members tell us they need.<\/div><div class=\"ngl-article-date\">10 Jan 2023<\/div>\n\t\t\t<\/div>\n\n\t\t\n\t\t\n\t\t<\/div>\n\n<\/div>\n\n\n<p>Publishers told us that our programming helped them gain skills and confidence in their strategic decision-making \u2013 and equipped them to make even better use of the dollars they received.&nbsp;<\/p>\n\n\n\n<p>A key part of that programming has been personalized coaching \u2013&nbsp;<a href=\"https:\/\/www.lionpublishers.com\/how-we-support-publishers-with-personalized-coaching\/\">here\u2019s what we learned about how to make that most effective<\/a>.<\/p>\n\n\n\n<p>In total, we provided more than 850 hours of coaching and consulting to our members in 2022, and we launched a pilot of the <a href=\"https:\/\/www.lionpublishers.com\/academy\/\">News Entrepreneur Academy<\/a>, where LION members can sign up for self-guided courses to strengthen their small business skills.&nbsp;<\/p>\n\n\n\n<p>Our education programs combine these ingredients \u2013 funding, coaching and self-guided training \u2013 to help LION members build more sustainable businesses, and we\u2019ll keep iterating on that in 2023.&nbsp;<\/p>\n\n\n\n<p><strong>Interested in being a coach for us this year or want to recommend someone who would be a great coach?<\/strong> Reach out to our Senior Manager of Coaching Elaine D\u00edaz at <a href=\"mailto:elaine@lionpublishers.com\">elaine@lionpublishers.com<\/a><a href=\"https:\/\/www.lionpublishers.com\/how-we-support-publishers-with-personalized-coaching\/\">.<\/a><\/p>\n\n\n\n<p><strong>Want to get access to coaching, training and funding from LION in 2023? <\/strong><a href=\"https:\/\/www.lionpublishers.com\/membership\/\">Apply to become a LION member<\/a> to join <a href=\"https:\/\/www.lionpublishers.com\/members\/\">our community of 450+ independent news publishers<\/a>, and stay tuned for updates soon on this year\u2019s programming.&nbsp;<\/p>\n\n\n\n<p>\u2013 Ben DeJarnette, communications manager, and the LION team&nbsp;<\/p>\n\n\n\n<p><strong><em>Was this email forwarded to you? <\/em><\/strong><a href=\"https:\/\/lionpublishers.us8.list-manage.com\/subscribe?u=31fb0ac82cb4a8d09fdeccf51&amp;id=c13072eb57\"><strong><em>Sign up here<\/em><\/strong><\/a><strong><em>!<\/em><\/strong><\/p>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-alpha-channel-opacity has-background thickness-5 is-style-wide\" style=\"background-color:#123366;color:#123366\"\/>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"color: #123366;\" class=\"stk-highlight\">Meet our sponsor: Ballotpedia<\/span><\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"416\" height=\"170\" src=\"https:\/\/www.lionpublishers.com\/wp-content\/uploads\/2023\/01\/Ballotpedia-logo-with-tagline-color-2020.png\" alt=\"\" class=\"wp-image-217075\" srcset=\"https:\/\/www.lionpublishers.com\/wp-content\/uploads\/2023\/01\/Ballotpedia-logo-with-tagline-color-2020.png 416w, https:\/\/www.lionpublishers.com\/wp-content\/uploads\/2023\/01\/Ballotpedia-logo-with-tagline-color-2020-300x123.png 300w\" sizes=\"(max-width: 416px) 100vw, 416px\" \/><\/figure><\/div>\n\n\n<p>Election 2022 might be barely behind us, but it\u2019s never too soon to start thinking about the next voting cycle, especially when there\u2019s revenue on the line.&nbsp;<\/p>\n\n\n\n<p>Yes, revenue! From election coverage!&nbsp;<\/p>\n\n\n\n<p>That\u2019s one of the goals for a new program led by Ballotpedia that will help local news publishers improve their voter guides \u2013 and build a strategy to monetize them.&nbsp;<\/p>\n\n\n\n<p><a href=\"https:\/\/www.lionpublishers.com\/election-guides-arent-just-a-public-service-they-can-earn-revenue-too\/\"><strong>Learn more about the program and how to apply<\/strong><\/a>.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-alpha-channel-opacity has-background thickness-5 is-style-wide\" style=\"background-color:#123366;color:#123366\"\/>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"color: #123366;\" class=\"stk-highlight\">10 resources for independent news publishers<\/span><\/h3>\n\n\n\n<p><strong>1. Get help identifying your newsroom\u2019s blind spots <\/strong>at <a href=\"https:\/\/us06web.zoom.us\/meeting\/register\/tZYpde2gpz4iE9ZV0sqeW2VCZPa30cXL6hJD\">a one-hour webinar<\/a> with Joy Mayer from Trusting News and Eve Pearlman from Spaceship Media. (TODAY)<\/p>\n\n\n\n<p><strong>2. Take a research sabbatical. <\/strong>Apply for a <a href=\"https:\/\/jsk.stanford.edu\/become-a-fellow\">JSK Fellowship<\/a> (Deadline: January 25) or <a href=\"https:\/\/nieman.harvard.edu\/fellowships\/how-to-apply\/\">Nieman Fellowship<\/a> (Deadline: January 31).&nbsp;<\/p>\n\n\n\n<p><strong>3. Earn more revenue from philanthropy. <\/strong>Register for the virtual <a href=\"https:\/\/www.lenfestinstitute.org\/news-technology-innovation\/2023-lenfest-news-philanthropy-summit-register\/\">2023 Lenfest News Philanthropy Summit<\/a>. (January 31\u2013February 1).&nbsp;<\/p>\n\n\n\n<p><strong>4. Create a resource for journalists and newsrooms.<\/strong> The <a href=\"https:\/\/rjionline.org\/about-rji-fellowships\/\">RJI Fellowship<\/a> is an eight-month program that offers fellows funding and support to build a resource that\u2019s free, accessible and open-source. (Deadline: February 3)<\/p>\n\n\n\n<p><strong>5. Launch or grow a news product. <\/strong>The <a href=\"https:\/\/www.journalism.cuny.edu\/j-plus\/entrepreneurial-journalism-creators-program\/\">Entrepreneurial Journalism Creators Program<\/a> will help participants build, grow and monetize a niche newsletter, site or podcast in 100 days. (Deadline: February 3)<\/p>\n\n\n\n<p><strong>6. Get funding to launch a nonprofit newsroom. <\/strong>The American Journalism Project\u2019s <a href=\"https:\/\/www.theajp.org\/incubator\/\">Local News Incubator<\/a> will offer four founders 18 months of support and $400,000 in seed funding. (Deadline: February 15)&nbsp;<\/p>\n\n\n\n<p><strong>7. Join a leadership program for BIPOC journalists. <\/strong>The<strong> <\/strong><a href=\"https:\/\/www.poynter.org\/from-the-institute\/2023\/diversity-lead-2023-faqs\/\">Leadership Academy for Diversity in Media<\/a> is a one-week, in-person program at Poynter\u2019s campus in St. Petersburg, Florida. (Deadline: February 17)<\/p>\n\n\n\n<p><strong>8. Level up your leadership skills. <\/strong>The American Press Institute is sharing five practical leadership challenges and assignments in weekly installments, starting <a href=\"https:\/\/www.americanpressinstitute.org\/publications\/articles\/leadership-reset-series\/\">with advice on how to create \u201cuser manuals\u201d<\/a> for your team.&nbsp;<\/p>\n\n\n\n<p><strong>9. Protect your business with liability insurance<\/strong>. The Institute for Nonprofit News <a href=\"https:\/\/inn.org\/research\/case-studies\/why-media-liability-insurance-is-key-to-making-sure-your-newsroom-continues-to-exist\/\">explains why media liability insurance is so important<\/a> for independent publishers and how to get coverage through its preferred provider as an INN or LION member. (U.S.-based LION members can also apply for liability insurance through LION\u2019s <a href=\"https:\/\/www.lionpublishers.com\/big-news-lions-media-liability-program-expands-to-all-us-states\/\">preferred provider program<\/a> with InSource. Hooray for options!)<\/p>\n\n\n\n<p><strong>10. Make time for revenue work. <\/strong>Check out <a href=\"https:\/\/www.lionpublishers.com\/newsletter\/archive-2\/make-time-for-revenue-work-this-year\/\">last week\u2019s LION newsletter<\/a> for advice on how to prioritize revenue growth and build a plan to make it happen.&nbsp;<\/p>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-alpha-channel-opacity has-background thickness-5 is-style-wide\" style=\"background-color:#123366;color:#123366\"\/>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"color: #123366;\" class=\"stk-highlight\">What we\u2019re reading<\/span><\/h3>\n\n\n\n<p><strong>Warning signs. <\/strong>Why venture capitalists are souring on the \u201ccreator economy,\u201d and what that could mean for the tools and platforms that independent publishers rely on. (<a href=\"https:\/\/www.bigtechnology.com\/p\/the-creator-economy-was-way-overblown?utm_campaign=post\">Big Technology<\/a>)<\/p>\n\n\n\n<p><strong>Real talk<\/strong>. How LION member Sahan Journal is rethinking the traditional newsletter format with audio clips and SMS text messages. (<a href=\"https:\/\/www.niemanlab.org\/2023\/01\/sahan-journal-is-using-voice-notes-newsletters-to-reach-somalis-in-minnesota\/\">Nieman Lab<\/a>)<\/p>\n\n\n\n<p><strong>Evergreen reporting. <\/strong>Why ProPublica is launching its latest regional reporting hub in the Pacific Northwest. (<a href=\"https:\/\/www.propublica.org\/atpropublica\/propublica-to-launch-investigative-reporting-hub-in-the-northwest\">ProPublica<\/a>)<\/p>\n\n\n\n<p><strong>AI applications. <\/strong>How newsrooms will start using artificial intelligence in 2023 \u2013 and other predictions for the year ahead.<strong> <\/strong>(<a href=\"https:\/\/reutersinstitute.politics.ox.ac.uk\/journalism-media-and-technology-trends-and-predictions-2023#header--8\">Reuters Institute<\/a>)<\/p>\n\n\n\n<p><strong>Revenue experiment<\/strong>. How six Black-led newsrooms will work to make their businesses more sustainable by launching audience revenue campaigns. (<a href=\"https:\/\/www.journalism.cuny.edu\/2023\/01\/announcing-the-first-bmi-bridge-project-audience-revenue-cohort\/\">Center for Community Media<\/a>)<\/p>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-alpha-channel-opacity has-background thickness-5 is-style-wide\" style=\"background-color:#123366;color:#123366\"\/>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"color: #123366;\" class=\"stk-highlight\">LIONs in the news<\/span><\/h3>\n\n\n\n<p>Poynter <a href=\"https:\/\/www.poynter.org\/from-the-institute\/2023\/poynter-announces-the-2023-media-transformation-challenge-program-fellows\/\">announced its 2023 Media Transformation Challenge fellows<\/a> this week, and we\u2019re so excited that the cohort includes three LION members and one of our colleagues! \ud83c\udf89<\/p>\n\n\n\n<ul>\n<li><strong>Danielle Bergstrom<\/strong> is executive director and managing editor at Fresnoland<\/li>\n<\/ul>\n\n\n\n<ul>\n<li><strong>Lisa Heyamoto <\/strong>is LION\u2019s programming director of membership education<\/li>\n<\/ul>\n\n\n\n<ul>\n<li><strong>Maritza L. F\u00e9lix<\/strong> is the founder and director of Conecta Arizona<\/li>\n<\/ul>\n\n\n\n<ul>\n<li><strong>Norberto Santana<\/strong> is the publisher and editor-in-chief at Voice of OC<\/li>\n<\/ul>\n\n\n\n<p>The 27 media industry executives selected for this year-long program will identify and pursue their most significant business performance challenges with help from MTC\u2019s tools, concepts, coaches, peer group and alumni network.<\/p>\n\n\n<div class=\"ngl-articles pure ngl-articles-full ngl-articles-admin\" data-date_format=\"j M Y\" data-block-id=\"63bf532427802\">\n\n\t\t\t\t<div class=\"components-placeholder wp-block-embed is-large\">\n\t\t<div class=\"ngl-articles-add\">\n\t\t\t<div class=\"components-placeholder__label\">\n\t\t\t\t<span class=\"block-editor-block-icon has-colors\" style=\"color: rgb(29, 161, 242);\"><svg width=\"24\" height=\"24\" viewbox=\"0 0 92.308 75\" role=\"img\" aria-hidden=\"true\" focusable=\"false\"><path fill=\"#0088A0\" 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ngl-articles-webview\">\n\t\n\t\t\t\n\t\t\t<div class=\"ngl-article ngl-article-img-full\" data-key=\"2\" data-post-id=\"https:\/\/www.poynter.org\/from-the-institute\/2023\/poynter-announces-the-2023-media-transformation-challenge-program-fellows\" style=\"color: #666666;background-color: transparent; padding: 0px; border-radius: 0px; border: 0px solid transparent; font-size: 14px;\">\n\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t<div class=\"ngl-article-list-move\">\n\t\t\t\t\t\t<div class=\"ngl-article-list-move-up\"><a href=\"#\"><svg stroke=\"currentColor\" fill=\"none\" stroke-width=\"0\" viewbox=\"0 0 24 24\" height=\"1em\" width=\"1em\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-width=\"2\" d=\"M5 15l7-7 7 7\"><\/path><\/svg><\/a><\/div>\n\t\t\t\t\t\t<div class=\"ngl-article-list-move-down\"><a href=\"#\"><svg stroke=\"currentColor\" fill=\"none\" stroke-width=\"0\" viewbox=\"0 0 24 24\" height=\"1em\" width=\"1em\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-width=\"2\" d=\"M19 9l-7 7-7-7\"><\/path><\/svg><\/a><\/div>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div class=\"ngl-article-list-layer\"><\/div>\n\t\t\t\t\t<div class=\"ngl-article-list-layer2\"><\/div>\n\n\t\t\t\t\t<a href=\"#\" class=\"ngl-article-list-link\"><svg stroke=\"currentColor\" fill=\"none\" stroke-width=\"2\" viewbox=\"0 0 24 24\" stroke-linecap=\"round\" stroke-linejoin=\"round\" height=\"1em\" width=\"1em\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M10 13a5 5 0 0 0 7.54.54l3-3a5 5 0 0 0-7.07-7.07l-1.72 1.71\"><\/path><path d=\"M14 11a5 5 0 0 0-7.54-.54l-3 3a5 5 0 0 0 7.07 7.07l1.71-1.71\"><\/path><\/svg><\/a>\n\t\t\t\t\t<a href=\"#\" class=\"ngl-article-list-refresh\"><svg stroke=\"currentColor\" fill=\"none\" stroke-width=\"0\" viewbox=\"0 0 24 24\" height=\"1em\" width=\"1em\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-width=\"2\" d=\"M4 4v5h.582m15.356 2A8.001 8.001 0 004.582 9m0 0H9m11 11v-5h-.581m0 0a8.003 8.003 0 01-15.357-2m15.357 2H15\"><\/path><\/svg><\/a>\n\t\t\t\t\t<a href=\"#\" class=\"ngl-article-list-delete\"><svg stroke=\"currentColor\" fill=\"none\" stroke-width=\"0\" viewbox=\"0 0 24 24\" height=\"1em\" width=\"1em\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-width=\"2\" d=\"M19 7l-.867 12.142A2 2 0 0116.138 21H7.862a2 2 0 01-1.995-1.858L5 7m5 4v6m4-6v6m1-10V4a1 1 0 00-1-1h-4a1 1 0 00-1 1v3M4 7h16\"><\/path><\/svg><\/a>\n\n\t\t\t\t\t<div class=\"ngl-article-state-refreshing\">Refreshing&#8230;<\/div>\n\t\t\t\t\t<a href=\"#\" class=\"ngl-article-state-remove\">Confirm remove<\/a>\n\n\t\t\t\t\t<div class=\"ngl-article-list-url-edit\">\n\t\t\t\t\t\t<span contenteditable=\"true\">https:\/\/www.poynter.org\/from-the-institute\/2023\/poynter-announces-the-2023-media-transformation-challenge-program-fellows<\/span>\n\t\t\t\t\t\t<a href=\"#\"><svg stroke=\"currentColor\" fill=\"currentColor\" stroke-width=\"0\" viewbox=\"0 0 20 20\" height=\"1em\" width=\"1em\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path fill-rule=\"evenodd\" d=\"M16.707 5.293a1 1 0 010 1.414l-8 8a1 1 0 01-1.414 0l-4-4a1 1 0 011.414-1.414L8 12.586l7.293-7.293a1 1 0 011.414 0z\" clip-rule=\"evenodd\"><\/path><\/svg><\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div class=\"ngl-article-overlay\"><\/div>\n\n\t\t\t\t\t\t\t\t\n\t\t\t\t<div class=\"ngl-article-featured\"><a href=\"https:\/\/www.poynter.org\/from-the-institute\/2023\/poynter-announces-the-2023-media-transformation-challenge-program-fellows\" target=\"_self\" rel=\"\"><img decoding=\"async\" src=\"https:\/\/www.poynter.org\/wp-content\/uploads\/2023\/01\/2023-MTC-Program-Card-May-2022-FINAL.png\" data-original-src=\"https:\/\/www.poynter.org\/wp-content\/uploads\/2023\/01\/2023-MTC-Program-Card-May-2022-FINAL.png\" style=\"border-radius: 0px;\" \/><\/a><span class=\"ngl-article-featured-edit\"><i class=\"icon image\"><svg stroke=\"currentColor\" fill=\"currentColor\" stroke-width=\"0\" version=\"1.1\" viewbox=\"0 0 16 16\" height=\"1em\" width=\"1em\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M14.998 2c0.001 0.001 0.001 0.001 0.002 0.002v11.996c-0.001 0.001-0.001 0.001-0.002 0.002h-13.996c-0.001-0.001-0.001-0.001-0.002-0.002v-11.996c0.001-0.001 0.001-0.001 0.002-0.002h13.996zM15 1h-14c-0.55 0-1 0.45-1 1v12c0 0.55 0.45 1 1 1h14c0.55 0 1-0.45 1-1v-12c0-0.55-0.45-1-1-1v0z\"><\/path><path d=\"M13 4.5c0 0.828-0.672 1.5-1.5 1.5s-1.5-0.672-1.5-1.5 0.672-1.5 1.5-1.5 1.5 0.672 1.5 1.5z\"><\/path><path d=\"M14 13h-12v-2l3.5-6 4 5h1l3.5-3z\"><\/path><\/svg><\/i><i class=\"icon trash\"><svg stroke=\"currentColor\" fill=\"none\" stroke-width=\"0\" viewbox=\"0 0 24 24\" height=\"1em\" width=\"1em\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-width=\"2\" d=\"M19 7l-.867 12.142A2 2 0 0116.138 21H7.862a2 2 0 01-1.995-1.858L5 7m5 4v6m4-6v6m1-10V4a1 1 0 00-1-1h-4a1 1 0 00-1 1v3M4 7h16\"><\/path><\/svg><\/i><\/span><\/div><div class=\"ngl-article-title\"><a href=\"https:\/\/www.poynter.org\/from-the-institute\/2023\/poynter-announces-the-2023-media-transformation-challenge-program-fellows\" target=\"_self\" rel=\"\" style=\"font-size: 18px;color: #004f9e !important;\"><span contenteditable=\"true\">Poynter announces the 2023 Media Transformation Challenge Program Fellows &#8211; Poynter<\/span><\/a><\/div><div class=\"ngl-article-excerpt\" style=\"color: #666666;\" contenteditable=\"true\">The Media Transformation Challenge (MTC) Program: A Poynter Institute Executive Fellowship is a yearlong fellowship and leadership program designed for senior news executives. Fellows identify and pursue the most significant&hellip;<\/div>\n\t\t\t<\/div>\n\n\t\t\n\t\t\n\t\t<\/div>\n\n<\/div>\n\n\n<p><strong><em>In other LION member news\u2026<\/em><\/strong><\/p>\n\n\n\n<ul>\n<li><strong>Boulder Reporting Lab<\/strong> is hiring <a href=\"https:\/\/boulderreportinglab.org\/jobs\/#editor\">a full-time newsroom editor<\/a>, and <strong>Cardinal News<\/strong> is hiring <a href=\"https:\/\/www.journalismjobs.com\/1677936-managing-editor-cardinal-news\">a managing editor<\/a>.&nbsp;&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul>\n<li><strong>The Eastsider <\/strong>raised<strong> <\/strong>$18,000 from readers in its fall\/winter fundraiser, and it will now be able to hire a part-time assistant editor.&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul>\n<li><strong>Moodfuel News <\/strong>founder Renata Hill joined fellow LION member Vicky Collins on the <strong>Bucket List Community Cafe<\/strong> podcast to <a href=\"https:\/\/bucketlistcommunitycafe.com\/podcast-mental-wellness-in-2023\/\">talk about mental wellness in 2023<\/a>.&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul>\n<li><strong>Scalawag<\/strong> Executive Director and Publisher Cierra Hinton <a href=\"https:\/\/www.cislm.org\/research\/ncdiversityaudit\/diversity-audit-for-nc-newsrooms-recommendations-from-the-analysts\/2\/\">served as an analyst on a statewide diversity audit<\/a> in North Carolina. The project team will discuss their process and approach on <a href=\"https:\/\/www.eventbrite.com\/e\/lessons-from-a-statewide-diversity-audit-for-newsrooms-approaches-ideas-tickets-490007955987\">this webinar<\/a> at 1 p.m. ET\/10 a.m. PT today.<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-alpha-channel-opacity has-background thickness-5 is-style-wide\" style=\"background-color:#123366;color:#123366\"\/>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"color: #123366;\" class=\"stk-highlight\">How to reach us<\/span><\/h3>\n\n\n\n<p><strong>When you reply to this email, we all receive it and you&#8217;ll hear back from one of us.&nbsp;<\/strong>You can also email us directly at hello@lionpublishers.com.<\/p>\n\n\n<section class=\"wp-block-newsletterglue-callout undefined not-color-set\" style=\"border-color:#eeeeee;border-style:solid;border-width:0;padding-top:20px;padding-bottom:20px;padding-left:20px;padding-right:20px;text-align:left;margin-left:0;margin-right:0;margin-top:0px;margin-bottom:0px;background-color:#ffffff\" data-margin=\"0px,0px\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-1 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"has-text-color\" style=\"color:#707070;font-size:12px\">Published with \u2665 by Newsletter Glue<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"has-text-align-right has-text-color\" style=\"color:#707070;font-size:12px\">123 St. Admin Address<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-text-align-right\" style=\"font-size:12px\"><mark style=\"background-color:rgba(0, 0, 0, 0);color:#707070\" class=\"has-inline-color\"><a href=\"https:\/\/lionpublishers.us8.list-manage.com\/unsubscribe?u=31fb0ac82cb4a8d09fdeccf51&amp;id=c13072eb57\" target=\"_blank\" rel=\"noreferrer noopener\">Unsubscribe here.<\/a><\/mark><\/p>\n<\/div>\n<\/div>\n<\/section>","protected":false},"author":673,"featured_media":0,"template":"","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_webview":"","subject_line":""},"tags":[],"ngl_newsletter_cat":[1621],"coauthors":[],"featured_image_urls":{"full":"","thumbnail":"","medium":"","medium_large":"","large":"","1536x1536":"","2048x2048":""},"post_excerpt_stackable":"<p>Thursday, 12 Jan 2023|Reading time:8 mins This newsletter is sponsored by Ballotpedia, which is piloting a new program to help publishers level up their voter guides and build a strategy to monetize them. Learn more and apply\u00bb Why dollars alone won&#8217;t save local news Money is good. Money is not enough.&nbsp; That\u2019s one of the key lessons from our work in 2022.&nbsp; We\u2019re proud to have awarded $1.8 million in direct funding to our members last year, and we know how far that money can go in the hands of scrappy independent news businesses.\u00a0 But we\u2019ve also learned its limitations,&hellip;<\/p>\n","category_list":"","author_info":{"name":"Ben DeJarnette","url":"https:\/\/www.lionpublishers.com\/author\/bdejarnette\/"},"comments_num":"0 comments","yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Why dollars alone won\u2019t save local news<\/title>\n<meta name=\"description\" content=\"We know how far funding can go in the hands of scrappy independent news businesses, but we\u2019ve also learned its limitations.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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