{"id":216674,"date":"2022-10-18T14:42:48","date_gmt":"2022-10-18T18:42:48","guid":{"rendered":"https:\/\/www.lionpublishers.com\/?p=216674"},"modified":"2022-10-19T13:47:58","modified_gmt":"2022-10-19T17:47:58","slug":"why-so-many-independent-publishers-choose-newspack-as-their-cms","status":"publish","type":"post","link":"https:\/\/www.lionpublishers.com\/why-so-many-independent-publishers-choose-newspack-as-their-cms\/","title":{"rendered":"Why so many independent publishers choose Newspack as their CMS"},"content":{"rendered":"\n

This post is sponsored by Newspack<\/a>, the all-in-one publishing platform used by nearly 200 independent news publishers to grow audience and generate revenue. Request a demo<\/a>\u00bb<\/em><\/p>\n\n\n\n

Philomath News is a rural news startup with a single employee. CalMatters is a statewide nonprofit with a staff of more than 50 and a seven-figure budget. So what do they have in common? <\/p>\n\n\n\n

Like nearly 200 other independent publishers, they both rely on Newspack to grow audience and revenue. <\/p>\n\n\n\n

\u201cWhen I started Newspack three years ago, my goal was to help independent digital news organizations publish great journalism and find a path to sustainability,\u201d said Kinsey Wilson, the founder and head of Newspack. \u201cOne way to do that is to ensure that local independent publishers have access to the same technology as larger organizations \u2013 at a fraction of the cost.\u201d<\/p>\n\n\n\n

To learn more about what Newspack can do for your news business, schedule a demo here<\/a>, or read on for a Q&A with Newspack founder Kinsey Wilson that covers publishers\u2019 most common questions about Newspack.\u00a0<\/p>\n\n\n\n

You say you provide great technology to small independent publishers at a fraction of what it would typically cost. How is that possible?<\/strong><\/p>\n\n\n\n

We\u2019ve done it in part by raising nearly $10m in grant funding to subsidize our startup costs, and by standardizing our technology solutions using industry best practices. We build common tools \u2013 rather than custom, one-off solutions \u2013 that can be used by many while still giving publishers the flexibility to express their brand as they see fit. That encourages smart business practices while keeping costs down.<\/p>\n\n\n\n

Newspack charges a flat monthly rate for its publishing platform, whereas some other CMS platforms charge a percentage of revenue. What\u2019s your pitch to publishers for why the upfront investment is worth it?<\/strong><\/p>\n\n\n\n

Our goal is to earn fair value for the tools and services we\u2019re delivering, without penalizing the most successful publishers simply because they\u2019re making more money. That would only encourage those high-earning publishers to find other solutions. Instead, we\u2019d rather keep them on the platform and hope they contribute their expertise to the community we\u2019re building.<\/p>\n\n\n\n

Revenue is a top concern for many LION members and independent publishers. How does Newspack help?<\/strong><\/p>\n\n\n\n

We deliver great publishing tools. But that\u2019s only the start. We\u2019ve also built an end-to-end advertising solution that\u2019s easy to implement. And a full suite of what we call \u201creader activation\u201d tools that help you manage everything from initial registration to newsletter signup to donation to membership or subscription, depending on your model.<\/p>\n\n\n\n

Newspack\u2019s publishing platform is built on WordPress, but it\u2019s a very different experience than many WordPress veterans will be used to. Can you explain how? <\/strong><\/p>\n\n\n\n

As an open source technology, the beauty of WordPress is that it invites contributions from developers all over the globe. That means there are more than 50,000 plugins in the WordPress ecosystem, which support an almost infinite variety of functions. Of course, the curse of WordPress is that there are more than 50,000 plugins, which creates a paradox of choice and a huge maintenance headache. We shoulder that burden for you by making smart selections based on our knowledge of the business, and by making sure they\u2019re secure and play well together.<\/p>\n\n\n\n

Our membership at LION includes established publishers who have already launched news sites and aspiring founders who are just getting started. Is Newspack an option for both those groups?<\/strong><\/p>\n\n\n\n

Publishers large and small generally need access to a similar suite of tools. For established publishers, we provide free migration to the platform. But whether you\u2019ve been around for years or are just starting out, your needs are similar: a publishing system that is easy to use, optimized for speed and looks great on mobile; tools to attract and engage audience; and advertising and reader revenue systems to build revenue.<\/p>\n\n\n\n

How can publishers learn more about starting or migrating a news site on Newspack?<\/strong><\/p>\n\n\n\n

Sit in on one of our weekly demos<\/a>. Or simply contact us<\/a> so we can discuss your needs.<\/p>\n\n\n\n

LION offers sponsorships to software and service providers, educational institutions and other businesses that aim to serve independent news publishers like LION’s members. Learn more about our sponsorships policy and sponsorship opportunities at <\/em>lionpublishers.com\/sponsorship<\/em><\/a>.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

With more than 50 LION members now on Newspack, it\u2019s the platform of choice for small and midsize news organizations.<\/p>\n","protected":false},"author":673,"featured_media":216675,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[141,135],"tags":[1490],"coauthors":[176],"featured_image_urls":{"full":["https:\/\/www.lionpublishers.com\/wp-content\/uploads\/2022\/10\/Screen-Shot-2022-10-18-at-11.37.22-AM.png",1200,610,false],"thumbnail":["https:\/\/www.lionpublishers.com\/wp-content\/uploads\/2022\/10\/Screen-Shot-2022-10-18-at-11.37.22-AM-150x150.png",150,150,true],"medium":["https:\/\/www.lionpublishers.com\/wp-content\/uploads\/2022\/10\/Screen-Shot-2022-10-18-at-11.37.22-AM-300x153.png",300,153,true],"medium_large":["https:\/\/www.lionpublishers.com\/wp-content\/uploads\/2022\/10\/Screen-Shot-2022-10-18-at-11.37.22-AM-768x390.png",768,390,true],"large":["https:\/\/www.lionpublishers.com\/wp-content\/uploads\/2022\/10\/Screen-Shot-2022-10-18-at-11.37.22-AM-1024x521.png",1024,521,true],"1536x1536":["https:\/\/www.lionpublishers.com\/wp-content\/uploads\/2022\/10\/Screen-Shot-2022-10-18-at-11.37.22-AM.png",1200,610,false],"2048x2048":["https:\/\/www.lionpublishers.com\/wp-content\/uploads\/2022\/10\/Screen-Shot-2022-10-18-at-11.37.22-AM.png",1200,610,false]},"post_excerpt_stackable":"

With more than 50 LION members now on Newspack, it\u2019s the platform of choice for small and midsize news organizations.<\/p>\n","category_list":"Announcements<\/a>, Resources<\/a>","author_info":{"name":"Ben DeJarnette","url":"https:\/\/www.lionpublishers.com\/author\/bdejarnette\/"},"comments_num":"0 comments","yoast_head":"\nWhy so many independent publishers choose Newspack as their CMS - LION Publishers<\/title>\n<meta name=\"description\" content=\"With more than 50 LION members now on Newspack, it\u2019s the platform of choice for small and midsize news organizations.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.lionpublishers.com\/why-so-many-independent-publishers-choose-newspack-as-their-cms\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Why so many independent publishers choose Newspack as their CMS - 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