{"id":215196,"date":"2021-07-19T18:47:00","date_gmt":"2021-07-19T22:47:00","guid":{"rendered":"https:\/\/www.lionpublishers.com\/?p=215196"},"modified":"2021-08-04T13:32:46","modified_gmt":"2021-08-04T17:32:46","slug":"dear-penda-how-do-i-monetize-my-audience-engagement-on-instagram","status":"publish","type":"post","link":"https:\/\/www.lionpublishers.com\/dear-penda-how-do-i-monetize-my-audience-engagement-on-instagram\/","title":{"rendered":"Dear Penda: How do I monetize my audience engagement on Instagram?"},"content":{"rendered":"\n<p id=\"1bb6\"><strong>\u201cDear Penda\u201d is a news revenue advice column featuring questions from&nbsp;<\/strong><a href=\"https:\/\/lionpublishers.com\/how-to-become-a-lion-member-2c6d5cf13295\"><strong>LION Publishers members<\/strong><\/a><strong>&nbsp;and answers from our News Revenue Coach&nbsp;<\/strong><a href=\"https:\/\/www.linkedin.com\/in\/penda-h-2477565\/\"><strong>Penda Howell<\/strong><\/a><strong>. LION members can&nbsp;<\/strong><a href=\"https:\/\/airtable.com\/shr5GvaIoMIrdfeAj\"><strong>submit their questions here<\/strong><\/a><strong>.<\/strong><\/p>\n\n\n\n<p id=\"d9c6\"><em>After covering the BLM protests live on Instagram last summer, we received an outpouring of support and donations to continue that coverage. I\u2019m wondering if there are other ways to monetize Instagram, outside of sponsored posts? For example, I\u2019ve seen influencers and creators use Instagram\u2019s \u201cClose Friends\u201d feature to deliver exclusive content to their paying members. Have you heard of this approach being used in newsrooms, or any other ways to monetize Instagram content? \u2014&nbsp;<\/em><strong><em>Social Butterfly<\/em><\/strong><\/p>\n\n\n\n<p id=\"f5db\"><strong>Penda<\/strong>: There certainly are other ways to monetize your Instagram audience outside of sponsored posts, including:<\/p>\n\n\n\n<ul><li>Affiliate Marketing: This is where you review a product for a manufacturer or retailer, and you get a percentage of each item sold through your unique URL.<\/li><li>Direct-sold advertising: It appears your audience is engaged and large, and that spells success. Create a sell sheet on your Instagram audience. Followers, post shares, etc. Highlight how often you post, daily and weekly, and how engaged your audience is. Direct-sold ads typically return between 50% \u2014 75% higher revenue than sponsored posts, and you control them.<\/li><\/ul>\n\n\n\n<p id=\"6043\">I\u2019ve never heard of Instagram\u2019s Close Friends feature being used by newsrooms, and it isn\u2019t something I can speak to. I\u2019d love to hear from any newsrooms who have had success with this and we can share that back out with members.<\/p>\n\n\n\n<p id=\"a9b0\"><em>We\u2019re a micro-local news outlet that\u2019s looking to hire a contract salesperson to help us sell direct advertising and sponsorships. Is there a default flat commission rate that media sales professionals expect (e.g. 30 percent)? \u2014&nbsp;<\/em><strong>Sales Solicitor<\/strong><\/p>\n\n\n\n<p id=\"2e1d\"><strong>Penda:&nbsp;<\/strong>Thank you for your question. The short answer is YES. Typically 15% is standard as a commission for agencies working with clients to place advertising with you, and the same applies to most independent sales professionals. For a person selling for you directly on a contract basis with no salary, I would expect to pay a slightly larger commission \u2014 up to 20%. If a salary is involved, the commission can fluctuate based on benchmarks you each agree to up front. You should negotiate this percentage with the person you hire. A comfortable range for most would be 7 to 15%.<\/p>\n\n\n\n<p id=\"0b12\"><em>We cover small communities in rural southern Vermont (populations from 800 to 4,000), and for years we\u2019ve tried to find someone to sell ads for us with no luck. How do I stir up enough interest to get people to at least apply? \u2014&nbsp;<\/em><strong><em>Jilted Employer<\/em><\/strong><\/p>\n\n\n\n<p id=\"73c4\"><strong>Penda<\/strong>: Messaging is everything, especially if you\u2019re advertising the position on social media. Consider shorter posts around your mission, and try including a call to action to boost engagement. For example, your social ads might direct people to a short survey with an offer to win a $10 gift card if they fill it out. This will increase your engagement, and who knows, it might just help you find your next hire!<\/p>\n\n\n\n<p id=\"0c27\"><em>\u201cDear Penda\u201d is a news revenue advice column featuring questions from&nbsp;<\/em><a href=\"https:\/\/lionpublishers.com\/how-to-become-a-lion-member-2c6d5cf13295\"><em>LION Publishers members<\/em><\/a><em>&nbsp;and answers from our News Revenue Coach&nbsp;<\/em><a href=\"https:\/\/www.linkedin.com\/in\/penda-h-2477565\/\"><em>Penda Howell<\/em><\/a><em>. LION members can&nbsp;<\/em><a href=\"https:\/\/airtable.com\/shr5GvaIoMIrdfeAj\"><em>submit their questions here<\/em><\/a><em>.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A revenue advice column for independent news publishers<\/p>\n","protected":false},"author":686,"featured_media":215197,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[2,135],"tags":[132,133,169,140],"coauthors":[216],"featured_image_urls":{"full":["https:\/\/www.lionpublishers.com\/wp-content\/uploads\/2021\/07\/monetize-instagram.jpeg",1280,548,false],"thumbnail":["https:\/\/www.lionpublishers.com\/wp-content\/uploads\/2021\/07\/monetize-instagram-150x150.jpeg",150,150,true],"medium":["https:\/\/www.lionpublishers.com\/wp-content\/uploads\/2021\/07\/monetize-instagram-300x128.jpeg",300,128,true],"medium_large":["https:\/\/www.lionpublishers.com\/wp-content\/uploads\/2021\/07\/monetize-instagram-768x329.jpeg",768,329,true],"large":["https:\/\/www.lionpublishers.com\/wp-content\/uploads\/2021\/07\/monetize-instagram-1024x438.jpeg",1024,438,true],"1536x1536":["https:\/\/www.lionpublishers.com\/wp-content\/uploads\/2021\/07\/monetize-instagram.jpeg",1280,548,false],"2048x2048":["https:\/\/www.lionpublishers.com\/wp-content\/uploads\/2021\/07\/monetize-instagram.jpeg",1280,548,false]},"post_excerpt_stackable":"<p>A revenue advice column for independent news publishers<\/p>\n","category_list":"<a href=\"https:\/\/www.lionpublishers.com\/category\/news\/\" rel=\"category tag\">News<\/a>, <a href=\"https:\/\/www.lionpublishers.com\/category\/news\/resources\/\" rel=\"category tag\">Resources<\/a>","author_info":{"name":"Penda Howell","url":"https:\/\/www.lionpublishers.com\/author\/penda-howell\/"},"comments_num":"0 comments","yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Dear Penda: How do I monetize my audience engagement on Instagram? - LION Publishers<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.lionpublishers.com\/dear-penda-how-do-i-monetize-my-audience-engagement-on-instagram\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Dear Penda: How do I monetize my audience engagement on Instagram? - LION Publishers\" \/>\n<meta property=\"og:description\" content=\"A revenue advice column for independent news publishers\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.lionpublishers.com\/dear-penda-how-do-i-monetize-my-audience-engagement-on-instagram\/\" \/>\n<meta property=\"og:site_name\" content=\"LION Publishers\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/LionPublishers\" \/>\n<meta property=\"article:published_time\" content=\"2021-07-19T22:47:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-08-04T17:32:46+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.lionpublishers.com\/wp-content\/uploads\/2021\/07\/monetize-instagram.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"548\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Penda Howell\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@LIONPubs\" \/>\n<meta name=\"twitter:site\" content=\"@LIONPubs\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Penda Howell\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"NewsArticle\",\"@id\":\"https:\/\/www.lionpublishers.com\/dear-penda-how-do-i-monetize-my-audience-engagement-on-instagram\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.lionpublishers.com\/dear-penda-how-do-i-monetize-my-audience-engagement-on-instagram\/\"},\"author\":{\"name\":\"Penda Howell\",\"@id\":\"https:\/\/www.lionpublishers.com\/#\/schema\/person\/5d7d3ee8ea47892e159d254d006880b2\"},\"headline\":\"Dear Penda: How do I monetize my audience engagement on Instagram?\",\"datePublished\":\"2021-07-19T22:47:00+00:00\",\"dateModified\":\"2021-08-04T17:32:46+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.lionpublishers.com\/dear-penda-how-do-i-monetize-my-audience-engagement-on-instagram\/\"},\"wordCount\":557,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.lionpublishers.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.lionpublishers.com\/dear-penda-how-do-i-monetize-my-audience-engagement-on-instagram\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.lionpublishers.com\/wp-content\/uploads\/2021\/07\/monetize-instagram.jpeg\",\"keywords\":[\"Journalism\",\"Local news\",\"Revenue\",\"Startup\"],\"articleSection\":[\"News\",\"Resources\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.lionpublishers.com\/dear-penda-how-do-i-monetize-my-audience-engagement-on-instagram\/\",\"url\":\"https:\/\/www.lionpublishers.com\/dear-penda-how-do-i-monetize-my-audience-engagement-on-instagram\/\",\"name\":\"Dear Penda: How do I monetize my audience engagement on Instagram? - LION Publishers\",\"isPartOf\":{\"@id\":\"https:\/\/www.lionpublishers.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.lionpublishers.com\/dear-penda-how-do-i-monetize-my-audience-engagement-on-instagram\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.lionpublishers.com\/dear-penda-how-do-i-monetize-my-audience-engagement-on-instagram\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.lionpublishers.com\/wp-content\/uploads\/2021\/07\/monetize-instagram.jpeg\",\"datePublished\":\"2021-07-19T22:47:00+00:00\",\"dateModified\":\"2021-08-04T17:32:46+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.lionpublishers.com\/dear-penda-how-do-i-monetize-my-audience-engagement-on-instagram\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.lionpublishers.com\/dear-penda-how-do-i-monetize-my-audience-engagement-on-instagram\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.lionpublishers.com\/dear-penda-how-do-i-monetize-my-audience-engagement-on-instagram\/#primaryimage\",\"url\":\"https:\/\/www.lionpublishers.com\/wp-content\/uploads\/2021\/07\/monetize-instagram.jpeg\",\"contentUrl\":\"https:\/\/www.lionpublishers.com\/wp-content\/uploads\/2021\/07\/monetize-instagram.jpeg\",\"width\":1280,\"height\":548,\"caption\":\"\u201cI\u2019m wondering if there are other ways to monetize Instagram, outside of sponsored posts?\u201d (Image by M. H. via Pixabay )\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.lionpublishers.com\/dear-penda-how-do-i-monetize-my-audience-engagement-on-instagram\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.lionpublishers.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Dear Penda: How do I monetize my audience engagement on Instagram?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.lionpublishers.com\/#website\",\"url\":\"https:\/\/www.lionpublishers.com\/\",\"name\":\"LION Publishers\",\"description\":\"Local Independent Online News\",\"publisher\":{\"@id\":\"https:\/\/www.lionpublishers.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.lionpublishers.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.lionpublishers.com\/#organization\",\"name\":\"LION Publishers\",\"url\":\"https:\/\/www.lionpublishers.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.lionpublishers.com\/#\/schema\/logo\/image\/\",\"url\":\"\",\"contentUrl\":\"\",\"caption\":\"LION Publishers\"},\"image\":{\"@id\":\"https:\/\/www.lionpublishers.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/LionPublishers\",\"https:\/\/x.com\/LIONPubs\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.lionpublishers.com\/#\/schema\/person\/5d7d3ee8ea47892e159d254d006880b2\",\"name\":\"Penda Howell\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.lionpublishers.com\/#\/schema\/person\/image\/13622be8c5e1bbf7eac916503a41964f\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/fe02e25f44070195a406dae3eb009c65?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/fe02e25f44070195a406dae3eb009c65?s=96&d=mm&r=g\",\"caption\":\"Penda Howell\"},\"url\":\"https:\/\/www.lionpublishers.com\/author\/penda-howell\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Dear Penda: How do I monetize my audience engagement on Instagram? - LION Publishers","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.lionpublishers.com\/dear-penda-how-do-i-monetize-my-audience-engagement-on-instagram\/","og_locale":"en_US","og_type":"article","og_title":"Dear Penda: How do I monetize my audience engagement on Instagram? - LION Publishers","og_description":"A revenue advice column for independent news publishers","og_url":"https:\/\/www.lionpublishers.com\/dear-penda-how-do-i-monetize-my-audience-engagement-on-instagram\/","og_site_name":"LION Publishers","article_publisher":"https:\/\/www.facebook.com\/LionPublishers","article_published_time":"2021-07-19T22:47:00+00:00","article_modified_time":"2021-08-04T17:32:46+00:00","og_image":[{"width":1280,"height":548,"url":"https:\/\/www.lionpublishers.com\/wp-content\/uploads\/2021\/07\/monetize-instagram.jpeg","type":"image\/jpeg"}],"author":"Penda Howell","twitter_card":"summary_large_image","twitter_creator":"@LIONPubs","twitter_site":"@LIONPubs","twitter_misc":{"Written by":"Penda Howell","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"NewsArticle","@id":"https:\/\/www.lionpublishers.com\/dear-penda-how-do-i-monetize-my-audience-engagement-on-instagram\/#article","isPartOf":{"@id":"https:\/\/www.lionpublishers.com\/dear-penda-how-do-i-monetize-my-audience-engagement-on-instagram\/"},"author":{"name":"Penda Howell","@id":"https:\/\/www.lionpublishers.com\/#\/schema\/person\/5d7d3ee8ea47892e159d254d006880b2"},"headline":"Dear Penda: How do I monetize my audience engagement on Instagram?","datePublished":"2021-07-19T22:47:00+00:00","dateModified":"2021-08-04T17:32:46+00:00","mainEntityOfPage":{"@id":"https:\/\/www.lionpublishers.com\/dear-penda-how-do-i-monetize-my-audience-engagement-on-instagram\/"},"wordCount":557,"commentCount":0,"publisher":{"@id":"https:\/\/www.lionpublishers.com\/#organization"},"image":{"@id":"https:\/\/www.lionpublishers.com\/dear-penda-how-do-i-monetize-my-audience-engagement-on-instagram\/#primaryimage"},"thumbnailUrl":"https:\/\/www.lionpublishers.com\/wp-content\/uploads\/2021\/07\/monetize-instagram.jpeg","keywords":["Journalism","Local news","Revenue","Startup"],"articleSection":["News","Resources"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.lionpublishers.com\/dear-penda-how-do-i-monetize-my-audience-engagement-on-instagram\/","url":"https:\/\/www.lionpublishers.com\/dear-penda-how-do-i-monetize-my-audience-engagement-on-instagram\/","name":"Dear Penda: How do I monetize my audience engagement on Instagram? - LION Publishers","isPartOf":{"@id":"https:\/\/www.lionpublishers.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.lionpublishers.com\/dear-penda-how-do-i-monetize-my-audience-engagement-on-instagram\/#primaryimage"},"image":{"@id":"https:\/\/www.lionpublishers.com\/dear-penda-how-do-i-monetize-my-audience-engagement-on-instagram\/#primaryimage"},"thumbnailUrl":"https:\/\/www.lionpublishers.com\/wp-content\/uploads\/2021\/07\/monetize-instagram.jpeg","datePublished":"2021-07-19T22:47:00+00:00","dateModified":"2021-08-04T17:32:46+00:00","breadcrumb":{"@id":"https:\/\/www.lionpublishers.com\/dear-penda-how-do-i-monetize-my-audience-engagement-on-instagram\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.lionpublishers.com\/dear-penda-how-do-i-monetize-my-audience-engagement-on-instagram\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.lionpublishers.com\/dear-penda-how-do-i-monetize-my-audience-engagement-on-instagram\/#primaryimage","url":"https:\/\/www.lionpublishers.com\/wp-content\/uploads\/2021\/07\/monetize-instagram.jpeg","contentUrl":"https:\/\/www.lionpublishers.com\/wp-content\/uploads\/2021\/07\/monetize-instagram.jpeg","width":1280,"height":548,"caption":"\u201cI\u2019m wondering if there are other ways to monetize Instagram, outside of sponsored posts?\u201d (Image by M. H. via Pixabay )"},{"@type":"BreadcrumbList","@id":"https:\/\/www.lionpublishers.com\/dear-penda-how-do-i-monetize-my-audience-engagement-on-instagram\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.lionpublishers.com\/"},{"@type":"ListItem","position":2,"name":"Dear Penda: How do I monetize my audience engagement on Instagram?"}]},{"@type":"WebSite","@id":"https:\/\/www.lionpublishers.com\/#website","url":"https:\/\/www.lionpublishers.com\/","name":"LION Publishers","description":"Local Independent Online News","publisher":{"@id":"https:\/\/www.lionpublishers.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.lionpublishers.com\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.lionpublishers.com\/#organization","name":"LION Publishers","url":"https:\/\/www.lionpublishers.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.lionpublishers.com\/#\/schema\/logo\/image\/","url":"","contentUrl":"","caption":"LION Publishers"},"image":{"@id":"https:\/\/www.lionpublishers.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/LionPublishers","https:\/\/x.com\/LIONPubs"]},{"@type":"Person","@id":"https:\/\/www.lionpublishers.com\/#\/schema\/person\/5d7d3ee8ea47892e159d254d006880b2","name":"Penda Howell","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.lionpublishers.com\/#\/schema\/person\/image\/13622be8c5e1bbf7eac916503a41964f","url":"https:\/\/secure.gravatar.com\/avatar\/fe02e25f44070195a406dae3eb009c65?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/fe02e25f44070195a406dae3eb009c65?s=96&d=mm&r=g","caption":"Penda Howell"},"url":"https:\/\/www.lionpublishers.com\/author\/penda-howell\/"}]}},"_links":{"self":[{"href":"https:\/\/www.lionpublishers.com\/wp-json\/wp\/v2\/posts\/215196"}],"collection":[{"href":"https:\/\/www.lionpublishers.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.lionpublishers.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.lionpublishers.com\/wp-json\/wp\/v2\/users\/686"}],"replies":[{"embeddable":true,"href":"https:\/\/www.lionpublishers.com\/wp-json\/wp\/v2\/comments?post=215196"}],"version-history":[{"count":0,"href":"https:\/\/www.lionpublishers.com\/wp-json\/wp\/v2\/posts\/215196\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.lionpublishers.com\/wp-json\/wp\/v2\/media\/215197"}],"wp:attachment":[{"href":"https:\/\/www.lionpublishers.com\/wp-json\/wp\/v2\/media?parent=215196"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.lionpublishers.com\/wp-json\/wp\/v2\/categories?post=215196"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.lionpublishers.com\/wp-json\/wp\/v2\/tags?post=215196"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.lionpublishers.com\/wp-json\/wp\/v2\/coauthors?post=215196"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}