{"id":215069,"date":"2021-03-11T13:19:00","date_gmt":"2021-03-11T17:19:00","guid":{"rendered":"https:\/\/www.lionpublishers.com\/?p=215069"},"modified":"2021-07-07T13:24:02","modified_gmt":"2021-07-07T17:24:02","slug":"the-gni-startups-playbook-is-a-guide-to-launching-your-own-news-business-and-avoiding-my-mistakes","status":"publish","type":"post","link":"https:\/\/www.lionpublishers.com\/the-gni-startups-playbook-is-a-guide-to-launching-your-own-news-business-and-avoiding-my-mistakes\/","title":{"rendered":"The GNI Startups Playbook is a Guide to Launching Your Own News Business \u2014 and Avoiding My Mistakes"},"content":{"rendered":"\n<p id=\"becb\">Officially, the&nbsp;<a href=\"https:\/\/newsinitiative.withgoogle.com\/digital-growth\/startups-playbook\/playbook#playbook\">Google News Initiative\u2019s Startups Playbook<\/a>&nbsp;is a guide to designing and launching a viable digital news business.<\/p>\n\n\n\n<p id=\"c09a\">Unofficially, it\u2019s a guide to avoiding my mistakes.<\/p>\n\n\n\n<p id=\"5f77\">Since finishing my degree in 2013, I\u2019ve scraped by as a freelance writer, strung together part-time gig jobs, and burned myself out as a local director for a startup media chain.<\/p>\n\n\n\n<p id=\"29c2\">I don\u2019t particularly recommend any of these career paths, so I hope this Playbook will help offer other entrepreneurial-minded journalists another option:&nbsp;<a href=\"https:\/\/blog.google\/products\/news\/path-forward-sustainable-news-startups\">starting your ownnews business<\/a>.<\/p>\n\n\n\n<p id=\"b08f\">Five years ago, this might have seemed crazy. The cost of developing a professional news site was too high, and the revenue model too uncertain.<\/p>\n\n\n\n<p id=\"f8ed\">But the economics have changed since then, and our industry has learned a lot about what it takes to succeed in the new media landscape.<\/p>\n\n\n\n<p id=\"0ced\">The&nbsp;<a href=\"https:\/\/newsinitiative.withgoogle.com\/digital-growth\/startups-playbook\/playbook#playbook\">GNI Startups Playbook<\/a>&nbsp;is the resource I wish I\u2019d had when I started my career in journalism \u2014 a curation of the lessons and best practices that have emerged for launching a journalistically impactful and financially sustainable digital news business, including:<\/p>\n\n\n\n<ul><li>Identifying and reaching your target audience<\/li><li>Building and testing a Minimum Viable Product<\/li><li>Aligning your business plan with your values<\/li><li>Developing a diverse set of revenue streams<\/li><li>Creating a budget and setting business goals<\/li><\/ul>\n\n\n\n<p id=\"6270\">The Playbook\u2019s six chapters are designed to help you answer a basic (but important) question: Is your big idea worth pursuing as a business?<\/p>\n\n\n\n<p id=\"5845\">If the answer is yes, we give you an overview of next steps to consider with four \u201cstarter guides,\u201d which cover some of the fundamentals of developing a product, growing and engaging your audience, finding funding to launch and sustain your business, and setting up your operations.<\/p>\n\n\n\n<p id=\"045c\">This material builds on the work of&nbsp;<a href=\"https:\/\/www.projectnewsoasis.com\/\">Project Oasis<\/a>&nbsp;and reflects the collective wisdom of&nbsp;<a href=\"https:\/\/newsinitiative.withgoogle.com\/digital-growth\/startups-playbook\/playbook#credits\">a small army<\/a>&nbsp;of journalists and journalism industry professionals, business coaches, and news entrepreneurs who have done this before, including several&nbsp;<a href=\"https:\/\/www.lionpublishers.com\/members\/\">LION members<\/a>.<\/p>\n\n\n\n<p id=\"39da\">It\u2019s their advice, resources, and other contributions that make this Playbook sparkle, which is why we\u2019d like to ask for your help, too.<\/p>\n\n\n\n<p id=\"e646\">If you have templates you\u2019d be willing to share, readings that you recommend, or questions that you don\u2019t see addressed,&nbsp;<a href=\"https:\/\/airtable.com\/shr0UVwr6Ftj1JuTH\">please let us know<\/a>.<\/p>\n\n\n\n<p id=\"1288\">This Playbook is a living resource that we can update and refine over time, and hearing your input and feedback is an essential first step.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-background has-vivid-cyan-blue-background-color has-vivid-cyan-blue-color is-style-dots\"\/>\n\n\n\n<p id=\"9e1b\"><a href=\"https:\/\/www.lionpublishers.com\/\"><em>LION Publishers<\/em><\/a><em>&nbsp;is an association for independent news entrepreneurs. Sign up for our<\/em><a href=\"https:\/\/lionpublishers.us8.list-manage.com\/subscribe?u=31fb0ac82cb4a8d09fdeccf51&amp;id=c13072eb57\"><em>&nbsp;weekly email newsletter<\/em><\/a><em>, our<\/em><a href=\"https:\/\/airtable.com\/shritOZmOgbZ4slDj\"><em>&nbsp;News Entrepreneurs Slack<\/em><\/a><em>&nbsp;community, and<\/em><a href=\"https:\/\/www.lionpublishers.com\/membership-in-lion-publishers\/\"><em>&nbsp;become a LION member<\/em><\/a><em>.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Officially, the&nbsp;Google News Initiative\u2019s Startups Playbook&nbsp;is a guide to designing and launching a viable digital news business. Unofficially, it\u2019s a guide to avoiding my mistakes. Since finishing my degree in 2013, I\u2019ve scraped by as a freelance writer, strung together part-time gig jobs, and burned myself out as a local director for a startup media&hellip;<\/p>\n","protected":false},"author":673,"featured_media":215070,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[141,2,135],"tags":[139,132,133,140],"coauthors":[],"featured_image_urls":{"full":["https:\/\/www.lionpublishers.com\/wp-content\/uploads\/2021\/07\/startup-playbook.jpeg",1400,933,false],"thumbnail":["https:\/\/www.lionpublishers.com\/wp-content\/uploads\/2021\/07\/startup-playbook-150x150.jpeg",150,150,true],"medium":["https:\/\/www.lionpublishers.com\/wp-content\/uploads\/2021\/07\/startup-playbook-300x200.jpeg",300,200,true],"medium_large":["https:\/\/www.lionpublishers.com\/wp-content\/uploads\/2021\/07\/startup-playbook-768x512.jpeg",768,512,true],"large":["https:\/\/www.lionpublishers.com\/wp-content\/uploads\/2021\/07\/startup-playbook-1024x682.jpeg",1024,682,true],"1536x1536":["https:\/\/www.lionpublishers.com\/wp-content\/uploads\/2021\/07\/startup-playbook.jpeg",1400,933,false],"2048x2048":["https:\/\/www.lionpublishers.com\/wp-content\/uploads\/2021\/07\/startup-playbook.jpeg",1400,933,false]},"post_excerpt_stackable":"<p>Officially, the&nbsp;Google News Initiative\u2019s Startups Playbook&nbsp;is a guide to designing and launching a viable digital news business. Unofficially, it\u2019s a guide to avoiding my mistakes. Since finishing my degree in 2013, I\u2019ve scraped by as a freelance writer, strung together part-time gig jobs, and burned myself out as a local director for a startup media chain. I don\u2019t particularly recommend any of these career paths, so I hope this Playbook will help offer other entrepreneurial-minded journalists another option:&nbsp;starting your ownnews business. Five years ago, this might have seemed crazy. The cost of developing a professional news site was too high,&hellip;<\/p>\n","category_list":"<a href=\"https:\/\/www.lionpublishers.com\/category\/news\/announcements\/\" rel=\"category tag\">Announcements<\/a>, <a href=\"https:\/\/www.lionpublishers.com\/category\/news\/\" rel=\"category tag\">News<\/a>, <a href=\"https:\/\/www.lionpublishers.com\/category\/news\/resources\/\" rel=\"category tag\">Resources<\/a>","author_info":{"name":"Ben DeJarnette","url":"https:\/\/www.lionpublishers.com\/author\/bdejarnette\/"},"comments_num":"0 comments","yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The GNI Startups Playbook is a Guide to Launching Your Own News Business \u2014 and Avoiding My Mistakes - LION Publishers<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.lionpublishers.com\/the-gni-startups-playbook-is-a-guide-to-launching-your-own-news-business-and-avoiding-my-mistakes\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The GNI Startups Playbook is a Guide to Launching Your Own News Business \u2014 and Avoiding My Mistakes - LION Publishers\" \/>\n<meta property=\"og:description\" content=\"Officially, the&nbsp;Google News Initiative\u2019s Startups Playbook&nbsp;is a guide to designing and launching a viable digital news business. Unofficially, it\u2019s a guide to avoiding my mistakes. Since finishing my degree in 2013, I\u2019ve scraped by as a freelance writer, strung together part-time gig jobs, and burned myself out as a local director for a startup media&hellip;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.lionpublishers.com\/the-gni-startups-playbook-is-a-guide-to-launching-your-own-news-business-and-avoiding-my-mistakes\/\" \/>\n<meta property=\"og:site_name\" content=\"LION Publishers\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/LionPublishers\" \/>\n<meta property=\"article:published_time\" content=\"2021-03-11T17:19:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-07-07T17:24:02+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.lionpublishers.com\/wp-content\/uploads\/2021\/07\/startup-playbook.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"1400\" \/>\n\t<meta property=\"og:image:height\" content=\"933\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Ben DeJarnette\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@LIONPubs\" \/>\n<meta name=\"twitter:site\" content=\"@LIONPubs\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Ben DeJarnette\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"NewsArticle\",\"@id\":\"https:\/\/www.lionpublishers.com\/the-gni-startups-playbook-is-a-guide-to-launching-your-own-news-business-and-avoiding-my-mistakes\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.lionpublishers.com\/the-gni-startups-playbook-is-a-guide-to-launching-your-own-news-business-and-avoiding-my-mistakes\/\"},\"author\":{\"name\":\"Ben DeJarnette\",\"@id\":\"https:\/\/www.lionpublishers.com\/#\/schema\/person\/28e781b1353408dccc18550d00793372\"},\"headline\":\"The GNI Startups Playbook is a Guide to Launching Your Own News Business \u2014 and Avoiding My Mistakes\",\"datePublished\":\"2021-03-11T17:19:00+00:00\",\"dateModified\":\"2021-07-07T17:24:02+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.lionpublishers.com\/the-gni-startups-playbook-is-a-guide-to-launching-your-own-news-business-and-avoiding-my-mistakes\/\"},\"wordCount\":458,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.lionpublishers.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.lionpublishers.com\/the-gni-startups-playbook-is-a-guide-to-launching-your-own-news-business-and-avoiding-my-mistakes\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.lionpublishers.com\/wp-content\/uploads\/2021\/07\/startup-playbook.jpeg\",\"keywords\":[\"Entrepreneurship\",\"Journalism\",\"Local news\",\"Startup\"],\"articleSection\":[\"Announcements\",\"News\",\"Resources\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.lionpublishers.com\/the-gni-startups-playbook-is-a-guide-to-launching-your-own-news-business-and-avoiding-my-mistakes\/\",\"url\":\"https:\/\/www.lionpublishers.com\/the-gni-startups-playbook-is-a-guide-to-launching-your-own-news-business-and-avoiding-my-mistakes\/\",\"name\":\"The GNI Startups Playbook is a Guide to Launching Your Own News Business \u2014 and Avoiding My Mistakes - LION Publishers\",\"isPartOf\":{\"@id\":\"https:\/\/www.lionpublishers.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.lionpublishers.com\/the-gni-startups-playbook-is-a-guide-to-launching-your-own-news-business-and-avoiding-my-mistakes\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.lionpublishers.com\/the-gni-startups-playbook-is-a-guide-to-launching-your-own-news-business-and-avoiding-my-mistakes\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.lionpublishers.com\/wp-content\/uploads\/2021\/07\/startup-playbook.jpeg\",\"datePublished\":\"2021-03-11T17:19:00+00:00\",\"dateModified\":\"2021-07-07T17:24:02+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.lionpublishers.com\/the-gni-startups-playbook-is-a-guide-to-launching-your-own-news-business-and-avoiding-my-mistakes\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.lionpublishers.com\/the-gni-startups-playbook-is-a-guide-to-launching-your-own-news-business-and-avoiding-my-mistakes\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.lionpublishers.com\/the-gni-startups-playbook-is-a-guide-to-launching-your-own-news-business-and-avoiding-my-mistakes\/#primaryimage\",\"url\":\"https:\/\/www.lionpublishers.com\/wp-content\/uploads\/2021\/07\/startup-playbook.jpeg\",\"contentUrl\":\"https:\/\/www.lionpublishers.com\/wp-content\/uploads\/2021\/07\/startup-playbook.jpeg\",\"width\":1400,\"height\":933,\"caption\":\"LION Publishers and the Google News Initiative are proud to share the GNI Startups Playbook for aspiring news entrepreneurs everywhere. (Image by Adrian Schweiz from Pixabay .)\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.lionpublishers.com\/the-gni-startups-playbook-is-a-guide-to-launching-your-own-news-business-and-avoiding-my-mistakes\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.lionpublishers.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"The GNI Startups Playbook is a Guide to Launching Your Own News Business \u2014 and Avoiding My Mistakes\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.lionpublishers.com\/#website\",\"url\":\"https:\/\/www.lionpublishers.com\/\",\"name\":\"LION Publishers\",\"description\":\"Local Independent Online News\",\"publisher\":{\"@id\":\"https:\/\/www.lionpublishers.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.lionpublishers.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.lionpublishers.com\/#organization\",\"name\":\"LION Publishers\",\"url\":\"https:\/\/www.lionpublishers.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.lionpublishers.com\/#\/schema\/logo\/image\/\",\"url\":\"\",\"contentUrl\":\"\",\"caption\":\"LION Publishers\"},\"image\":{\"@id\":\"https:\/\/www.lionpublishers.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/LionPublishers\",\"https:\/\/x.com\/LIONPubs\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.lionpublishers.com\/#\/schema\/person\/28e781b1353408dccc18550d00793372\",\"name\":\"Ben DeJarnette\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.lionpublishers.com\/#\/schema\/person\/image\/6f69a36aa41eff47a8fb732748fe219e\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/6b57a2447b6ce10ecac0956d8a0696dc?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/6b57a2447b6ce10ecac0956d8a0696dc?s=96&d=mm&r=g\",\"caption\":\"Ben DeJarnette\"},\"url\":\"https:\/\/www.lionpublishers.com\/author\/bdejarnette\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"The GNI Startups Playbook is a Guide to Launching Your Own News Business \u2014 and Avoiding My Mistakes - LION Publishers","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.lionpublishers.com\/the-gni-startups-playbook-is-a-guide-to-launching-your-own-news-business-and-avoiding-my-mistakes\/","og_locale":"en_US","og_type":"article","og_title":"The GNI Startups Playbook is a Guide to Launching Your Own News Business \u2014 and Avoiding My Mistakes - LION Publishers","og_description":"Officially, the&nbsp;Google News Initiative\u2019s Startups Playbook&nbsp;is a guide to designing and launching a viable digital news business. Unofficially, it\u2019s a guide to avoiding my mistakes. Since finishing my degree in 2013, I\u2019ve scraped by as a freelance writer, strung together part-time gig jobs, and burned myself out as a local director for a startup media&hellip;","og_url":"https:\/\/www.lionpublishers.com\/the-gni-startups-playbook-is-a-guide-to-launching-your-own-news-business-and-avoiding-my-mistakes\/","og_site_name":"LION Publishers","article_publisher":"https:\/\/www.facebook.com\/LionPublishers","article_published_time":"2021-03-11T17:19:00+00:00","article_modified_time":"2021-07-07T17:24:02+00:00","og_image":[{"width":1400,"height":933,"url":"https:\/\/www.lionpublishers.com\/wp-content\/uploads\/2021\/07\/startup-playbook.jpeg","type":"image\/jpeg"}],"author":"Ben DeJarnette","twitter_card":"summary_large_image","twitter_creator":"@LIONPubs","twitter_site":"@LIONPubs","twitter_misc":{"Written by":"Ben DeJarnette","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"NewsArticle","@id":"https:\/\/www.lionpublishers.com\/the-gni-startups-playbook-is-a-guide-to-launching-your-own-news-business-and-avoiding-my-mistakes\/#article","isPartOf":{"@id":"https:\/\/www.lionpublishers.com\/the-gni-startups-playbook-is-a-guide-to-launching-your-own-news-business-and-avoiding-my-mistakes\/"},"author":{"name":"Ben DeJarnette","@id":"https:\/\/www.lionpublishers.com\/#\/schema\/person\/28e781b1353408dccc18550d00793372"},"headline":"The GNI Startups Playbook is a Guide to Launching Your Own News Business \u2014 and Avoiding My Mistakes","datePublished":"2021-03-11T17:19:00+00:00","dateModified":"2021-07-07T17:24:02+00:00","mainEntityOfPage":{"@id":"https:\/\/www.lionpublishers.com\/the-gni-startups-playbook-is-a-guide-to-launching-your-own-news-business-and-avoiding-my-mistakes\/"},"wordCount":458,"commentCount":0,"publisher":{"@id":"https:\/\/www.lionpublishers.com\/#organization"},"image":{"@id":"https:\/\/www.lionpublishers.com\/the-gni-startups-playbook-is-a-guide-to-launching-your-own-news-business-and-avoiding-my-mistakes\/#primaryimage"},"thumbnailUrl":"https:\/\/www.lionpublishers.com\/wp-content\/uploads\/2021\/07\/startup-playbook.jpeg","keywords":["Entrepreneurship","Journalism","Local news","Startup"],"articleSection":["Announcements","News","Resources"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.lionpublishers.com\/the-gni-startups-playbook-is-a-guide-to-launching-your-own-news-business-and-avoiding-my-mistakes\/","url":"https:\/\/www.lionpublishers.com\/the-gni-startups-playbook-is-a-guide-to-launching-your-own-news-business-and-avoiding-my-mistakes\/","name":"The GNI Startups Playbook is a Guide to Launching Your Own News Business \u2014 and Avoiding My Mistakes - LION Publishers","isPartOf":{"@id":"https:\/\/www.lionpublishers.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.lionpublishers.com\/the-gni-startups-playbook-is-a-guide-to-launching-your-own-news-business-and-avoiding-my-mistakes\/#primaryimage"},"image":{"@id":"https:\/\/www.lionpublishers.com\/the-gni-startups-playbook-is-a-guide-to-launching-your-own-news-business-and-avoiding-my-mistakes\/#primaryimage"},"thumbnailUrl":"https:\/\/www.lionpublishers.com\/wp-content\/uploads\/2021\/07\/startup-playbook.jpeg","datePublished":"2021-03-11T17:19:00+00:00","dateModified":"2021-07-07T17:24:02+00:00","breadcrumb":{"@id":"https:\/\/www.lionpublishers.com\/the-gni-startups-playbook-is-a-guide-to-launching-your-own-news-business-and-avoiding-my-mistakes\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.lionpublishers.com\/the-gni-startups-playbook-is-a-guide-to-launching-your-own-news-business-and-avoiding-my-mistakes\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.lionpublishers.com\/the-gni-startups-playbook-is-a-guide-to-launching-your-own-news-business-and-avoiding-my-mistakes\/#primaryimage","url":"https:\/\/www.lionpublishers.com\/wp-content\/uploads\/2021\/07\/startup-playbook.jpeg","contentUrl":"https:\/\/www.lionpublishers.com\/wp-content\/uploads\/2021\/07\/startup-playbook.jpeg","width":1400,"height":933,"caption":"LION Publishers and the Google News Initiative are proud to share the GNI Startups Playbook for aspiring news entrepreneurs everywhere. (Image by Adrian Schweiz from Pixabay .)"},{"@type":"BreadcrumbList","@id":"https:\/\/www.lionpublishers.com\/the-gni-startups-playbook-is-a-guide-to-launching-your-own-news-business-and-avoiding-my-mistakes\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.lionpublishers.com\/"},{"@type":"ListItem","position":2,"name":"The GNI Startups Playbook is a Guide to Launching Your Own News Business \u2014 and Avoiding My Mistakes"}]},{"@type":"WebSite","@id":"https:\/\/www.lionpublishers.com\/#website","url":"https:\/\/www.lionpublishers.com\/","name":"LION Publishers","description":"Local Independent Online News","publisher":{"@id":"https:\/\/www.lionpublishers.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.lionpublishers.com\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.lionpublishers.com\/#organization","name":"LION Publishers","url":"https:\/\/www.lionpublishers.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.lionpublishers.com\/#\/schema\/logo\/image\/","url":"","contentUrl":"","caption":"LION Publishers"},"image":{"@id":"https:\/\/www.lionpublishers.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/LionPublishers","https:\/\/x.com\/LIONPubs"]},{"@type":"Person","@id":"https:\/\/www.lionpublishers.com\/#\/schema\/person\/28e781b1353408dccc18550d00793372","name":"Ben DeJarnette","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.lionpublishers.com\/#\/schema\/person\/image\/6f69a36aa41eff47a8fb732748fe219e","url":"https:\/\/secure.gravatar.com\/avatar\/6b57a2447b6ce10ecac0956d8a0696dc?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/6b57a2447b6ce10ecac0956d8a0696dc?s=96&d=mm&r=g","caption":"Ben DeJarnette"},"url":"https:\/\/www.lionpublishers.com\/author\/bdejarnette\/"}]}},"_links":{"self":[{"href":"https:\/\/www.lionpublishers.com\/wp-json\/wp\/v2\/posts\/215069"}],"collection":[{"href":"https:\/\/www.lionpublishers.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.lionpublishers.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.lionpublishers.com\/wp-json\/wp\/v2\/users\/673"}],"replies":[{"embeddable":true,"href":"https:\/\/www.lionpublishers.com\/wp-json\/wp\/v2\/comments?post=215069"}],"version-history":[{"count":0,"href":"https:\/\/www.lionpublishers.com\/wp-json\/wp\/v2\/posts\/215069\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.lionpublishers.com\/wp-json\/wp\/v2\/media\/215070"}],"wp:attachment":[{"href":"https:\/\/www.lionpublishers.com\/wp-json\/wp\/v2\/media?parent=215069"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.lionpublishers.com\/wp-json\/wp\/v2\/categories?post=215069"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.lionpublishers.com\/wp-json\/wp\/v2\/tags?post=215069"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.lionpublishers.com\/wp-json\/wp\/v2\/coauthors?post=215069"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}