{"id":215027,"date":"2020-10-13T13:28:00","date_gmt":"2020-10-13T17:28:00","guid":{"rendered":"https:\/\/www.lionpublishers.com\/?p=215027"},"modified":"2021-07-02T13:32:44","modified_gmt":"2021-07-02T17:32:44","slug":"7-replicable-revenue-and-tech-ideas-for-small-news-sites","status":"publish","type":"post","link":"https:\/\/www.lionpublishers.com\/7-replicable-revenue-and-tech-ideas-for-small-news-sites\/","title":{"rendered":"7 replicable revenue and tech ideas for small news sites"},"content":{"rendered":"\n

As an association, our main role at LION Publishers<\/a> is to support our members in building financially sustainable news businesses. This week we\u2019re introducing you to seven LION members who are finalists for our second annual 2020 LION Awards<\/a> and who launched new technology and revenue ideas that contributed to their bottom line.<\/p>\n\n\n\n

All of these examples are replicable or adaptable for other news organizations, and we hope by sharing their successes, we can help inspire other small news businesses across the industry. We believe that peer learning is at the core of a successful news business, and that communities \u2014 including the LION membership \u2014 are strongest when everyone can be a student and a teacher.<\/p>\n\n\n\n

Check out our full list of finalists<\/a> \u2014 winners will be announced on Oct. 22 during a virtual awards ceremony, which is free for anyone to attend. (RSVP here<\/a>!)<\/p>\n\n\n\n

Here are technology and revenue ideas you can try at your news organization:<\/strong><\/p>\n\n\n\n

  1. Create a way for cash-strapped local businesses to advertise.<\/strong><\/li><\/ol>\n\n\n\n

    Detour Detroit<\/a> launched its Keep Detroit Local initiative<\/a> to help small businesses advertise during the pandemic. For every current or new Detour member who signs up at certain levels<\/a>, Detour Detroit donates a free ad (normally valued at $200) to local entrepreneurs and nonprofit leaders. \u201cWe saw our community of local entrepreneurs struggling,\u201d says Ashley Woods Branch, founder and CEO. \u201cKeep Detroit Local helped us grow total membership numbers by 30% and more than double our monthly recurring membership revenue during COVID-19, while providing more than 60 free ads to local entrepreneurs.\u201d<\/p>\n\n\n\n

    2. Launch an in-house marketing agency.<\/strong><\/p>\n\n\n\n

    Richland Source<\/a> created Source Brand Solutions<\/a>, a digital marketing agency that provides a platform to amplify the voice of business in the local market. Messaging is at the core and SBS builds around that foundation. \u201cSource Brand Solutions has transitioned from an ad department for a local publisher into a full marketing agency that can offer a suite of services that may or may not include the publishing side of Richland Source,\u201d wrote Richland Source Editor Larry Phillips. \u201cThis allows a broader option of solutions for its clients.\u201d<\/p>\n\n\n\n

    3. Create interactive products that update throughout a news cycle.<\/strong><\/p>\n\n\n\n

    The Montana Free Press<\/a> launched an interactive election guide<\/a>, updated regularly throughout the election season, to provide voters with a one-stop shop for reliable information, including how and where to vote, information on candidates, visualized state and federal campaign finance data, and curated links to media coverage. The tech stack, which is open source, is available here<\/a> on GitHub, and makes it possible for a single staffer to manage. \u201cThe availability of this resource drives significant organic traffic to our website during primary and general election season and is used by voters, activists, and campaigns to help better understand the election landscape,\u201d wrote John Adams, executive director and editor.<\/p>\n\n\n\n

    4. Create a product geared toward business needs.<\/strong><\/p>\n\n\n\n

    Taproot Edmonton<\/a> created a curated newsletter<\/a> for businesses, called \u201cSpotlight,\u201d to earn business-to-business revenue. \u201cWe are applying the same skills we use for our public-facing, journalistic products, which are newsletters curating what is happening locally on a given topic, but we are narrowing the focus to the particular community and information needs of the customer,\u201d says Mack Male, cofounder and CEO\/publisher. \u201cThis product solves a real problem for our customers, which makes it easy for them to justify spending $7,500 to $20,000 a year on our service.\u201d<\/p>\n\n\n\n

    5. Meet audiences on the platforms they\u2019re using.<\/strong><\/p>\n\n\n\n

    Documented<\/a> launched a WhatsApp news app in Spanish<\/a> after learning that\u2019s how many undocumented Spanish-speakers get their news and information. Documented sent out a weekly roundup of immigration news, had direct one-on-one conversations with readers and shared articles into illustrations. \u201cThrough providing a private and personal experience for each of our users, we have gained their trust and we have featured several of our community members in feature stories,\u201d said Mazin Sidahmed, cofounding editor.<\/p>\n\n\n\n

    6. Create ways to monetize reader-generated content.<\/strong><\/p>\n\n\n\n

    VT Digger<\/a> created a reader services platform<\/a> for readers to submit and pay small-dollar amounts for their own press releases and obituaries. An extra advantage? An organic SEO boost. The platform is also beta testing a jobs classified section. VT Digger anticipates generating about $50,000 a year from reader services in 2021. \u201cThe portals have freed up editorial capacity while increasing SEO and revenue at the same time,\u201d wrote Libbie Pattison, campaign coordinator and executive assistant.<\/p>\n\n\n\n

    7. Create comprehensive data projects that readers need<\/strong><\/p>\n\n\n\n

    The Nevada Independent<\/a> launched a comprehensive COVID-19 data<\/a> and infographic page for all Nevadans, tracking statewide and county stats. The page uses interactive graphics from Infogram, a web-based data visualization program, and data-scraping coding that is relatively simple to replicate. \u201cWe are reliably told that the governor and his staff and many health district and elected officials rely on it daily, in addition to our \u2018regular\u2019 readers,\u201d says Elizabeth Thompson, managing editor.<\/p>\n\n\n\n

    We look forward to seeing you at our second annual virtual awards ceremony on Oct. 22 at 5 p.m. PT\/7 p.m. CT\/8 p.m. ET. <\/em>RSVP here<\/em><\/strong><\/a>! Attendees can log on 30 minutes before we kick off the awards ceremony so they can virtually network and socialize with other LION members and people who care deeply about supporting the independent news industry. Special thanks to our presenting sponsor, <\/em>The Donald W. Reynolds Journalism Institute<\/em><\/a>, and to our keynote sponsor, <\/em>Google News Initiative<\/em><\/a>.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

    As an association, our main role at LION Publishers is to support our members in building financially sustainable news businesses. This week we\u2019re introducing you to seven LION members who are finalists for our second annual 2020 LION Awards and who launched new technology and revenue ideas that contributed to their bottom line. All of these examples are replicable…<\/p>\n","protected":false},"author":668,"featured_media":215028,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[142,2,135],"tags":[139,132,133],"coauthors":[],"featured_image_urls":{"full":["https:\/\/www.lionpublishers.com\/wp-content\/uploads\/2021\/07\/replicable-ideas.png",1400,787,false],"thumbnail":["https:\/\/www.lionpublishers.com\/wp-content\/uploads\/2021\/07\/replicable-ideas-150x150.png",150,150,true],"medium":["https:\/\/www.lionpublishers.com\/wp-content\/uploads\/2021\/07\/replicable-ideas-300x169.png",300,169,true],"medium_large":["https:\/\/www.lionpublishers.com\/wp-content\/uploads\/2021\/07\/replicable-ideas-768x432.png",768,432,true],"large":["https:\/\/www.lionpublishers.com\/wp-content\/uploads\/2021\/07\/replicable-ideas-1024x576.png",1024,576,true],"1536x1536":["https:\/\/www.lionpublishers.com\/wp-content\/uploads\/2021\/07\/replicable-ideas.png",1400,787,false],"2048x2048":["https:\/\/www.lionpublishers.com\/wp-content\/uploads\/2021\/07\/replicable-ideas.png",1400,787,false]},"post_excerpt_stackable":"

    As an association, our main role at LION Publishers is to support our members in building financially sustainable news businesses. This week we\u2019re introducing you to seven LION members who are finalists for our second annual 2020 LION Awards and who launched new technology and revenue ideas that contributed to their bottom line. All of these examples are replicable or adaptable for other news organizations, and we hope by sharing their successes, we can help inspire other small news businesses across the industry. We believe that peer learning is at the core of a successful news business, and that communities \u2014 including the LION…<\/p>\n","category_list":"Member Spotlight<\/a>, News<\/a>, Resources<\/a>","author_info":{"name":"Kelsey Ryan","url":"https:\/\/www.lionpublishers.com\/author\/kelseyryan\/"},"comments_num":"0 comments","yoast_head":"\n7 replicable revenue and tech ideas for small news sites - LION Publishers<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.lionpublishers.com\/7-replicable-revenue-and-tech-ideas-for-small-news-sites\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"7 replicable revenue and tech ideas for small news sites - LION Publishers\" \/>\n<meta property=\"og:description\" content=\"As an association, our main role at LION Publishers is to support our members in building financially sustainable news businesses. 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