{"id":215019,"date":"2020-08-03T12:59:00","date_gmt":"2020-08-03T16:59:00","guid":{"rendered":"https:\/\/www.lionpublishers.com\/?p=215019"},"modified":"2021-07-02T13:08:16","modified_gmt":"2021-07-02T17:08:16","slug":"what-makes-a-great-gni-startups-lab-boot-camp-application-lets-dig-in","status":"publish","type":"post","link":"https:\/\/www.lionpublishers.com\/what-makes-a-great-gni-startups-lab-boot-camp-application-lets-dig-in\/","title":{"rendered":"What makes a great GNI Startups Lab boot camp application? Let\u2019s dig in."},"content":{"rendered":"\n<h2 class=\"wp-block-heading\"><em>How you can increase your chances of getting accepted, and what we\u2019re looking for in prospective candidates.<\/em><\/h2>\n\n\n\n<p id=\"5607\">Back in 2018, shortly after the first cohort of journalism entrepreneurship boot camp participants graduated, I reached out to many friends, advisors, and colleagues for input on how to grow the boot camp beyond the pilot phase.<\/p>\n\n\n\n<p id=\"e751\">One of the colleagues I reached out to was Josh Stearns at the Democracy Fund. He asked a deeply challenging question that I was not expecting, which was&nbsp;<strong>\u201cHow much are the people you choose actually the secret sauce [of the boot camp and its outcomes] versus the curriculum itself?\u201d<\/strong><\/p>\n\n\n\n<p id=\"7221\">I wasn\u2019t expecting it because I\u2019d had the same question of many journalism funders who often give out grants to the same people and projects year after year. I didn\u2019t see how it was going to be possible to reinvent the media ecosystem if funders kept investing in the same \u201cwinners\u201d and never made the necessary (and more challenging) effort to reach out to and engage new entrants. It\u2019s a big part of what led me to launch the boot camp in the first place.<\/p>\n\n\n\n<p id=\"6520\">But had I fallen into the same trap? Had I just \u201cpicked winners\u201d in the hopes of demonstrating that the boot camp curriculum was effective?<\/p>\n\n\n\n<p id=\"14d7\">Thankfully, the answer was clear: I had received four times the number of applications for the number of spots that were available. And as I spent days reviewing them, looking through a variety of lenses, I honestly struggled to select just four projects. I knew almost nothing about&nbsp;<a href=\"https:\/\/medium.com\/@phillipadsmith\/announcing-the-first-cohort-of-the-journalism-entrepreneurship-boot-camp-60817ea395f5\">the finalists<\/a>&nbsp;when I invited them to join the boot camp \u2014 the application form was very short, and I relied almost entirely on their project idea, goals for the boot camp, their reporting examples, and a LinkedIn profile.<\/p>\n\n\n\n<p id=\"3011\">When I looked back across those first applications after receiving Josh\u2019s question, I saw that there were definitely \u201cstronger\u201d applicants (in the sense of \u201cpicking winners\u201d) than the ones who joined that first cohort: people who were already well underway with a project; projects with notable people on their team; individuals with more seniority, experience, and a huge network.<\/p>\n\n\n\n<p id=\"36f0\"><strong>What I was looking for, however, was a cohort of people who would work well together.<\/strong>&nbsp;I chose projects that were at a similar stage of development and scope, and projects that were led by people who had a demonstrated ability to do reporting (because this is not part of the boot camp curriculum). I believe this idea of a \u201ccoherent cohort\u201d is part of this boot camp\u2019s secret sauce. The first cohort bonded early and demonstrated an incredible spirit of openness and cooperation, which I believe has been critical to their overall progress.<\/p>\n\n\n\n<p id=\"bb20\">A similar cohort-centric lens will be applied this time, and \u2014 thanks to the tireless efforts of&nbsp;<a href=\"https:\/\/twitter.com\/anikaanand00?lang=en\">Anika Anand<\/a>&nbsp;\u2014 we\u2019ve added a greatly-refined rubric for assessing each application, as well as the addition of a judging team to provide additional perspectives. In the spirit of transparency, we\u2019re sharing that rubric with you. We\u2019re also happy to answer your questions about it during our upcoming info sessions on&nbsp;<a href=\"https:\/\/us02web.zoom.us\/meeting\/register\/tZ0vduuqrzkiHNZVE9jpXeO7qWE8JSEMa2Iv\">Aug. 5<\/a>&nbsp;and&nbsp;<a href=\"https:\/\/us02web.zoom.us\/meeting\/register\/tZYsf-iorj8qHN0XzSMuYhWeV2H1ff4ePW2p\">Aug. 13<\/a>.<\/p>\n\n\n\n<p id=\"8a24\">And, if you\u2019ve already submitted an application and would like to update it, submit a new one and reach out to&nbsp;<a href=\"mailto:anika@lionpublishers.com\">anika@lionpublishers.com<\/a>&nbsp;who will delete your original.<\/p>\n\n\n\n<p id=\"a390\">If you\u2019re ready to apply,&nbsp;<a href=\"https:\/\/www.gnistartupslab.com\/\">you can do so here<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"44c4\"><strong>The Rubric<\/strong><\/h2>\n\n\n\n<p id=\"9a1e\">We\u2019ll be evaluating your responses to the following questions in the application based on the following criteria:<\/p>\n\n\n\n<p id=\"00d0\"><strong>Does it meet the basic requirements for eligibility&nbsp;<\/strong><a href=\"https:\/\/www.gnistartupslab.com\/\"><strong>as defined in our FAQ<\/strong><\/a><strong>?<br><\/strong>Before we apply any of the criteria below, we\u2019ll confirm that the application meets the requirements for this program. Specifically:<\/p>\n\n\n\n<ul><li>That the project and the applicants are based in the U.S. or Canada<\/li><li>The project is focused on delivering local news or civic information, ideally from an under-represented perspective or to address an under-reported topic<\/li><li>The idea is for a reporting-based project focused on encouraging civic engagement, or focused on single-subject reporting that isn\u2019t geographically bound<\/li><li>You have some journalism experience or a business background and passion for the community you want to serve<\/li><\/ul>\n\n\n\n<p id=\"fdb7\">Eligible applications that meet the above requirements will then be evaluated by our review team as follows:<\/p>\n\n\n\n<p id=\"4a5b\"><strong>Is this a compelling idea?<\/strong>&nbsp;(Related application question: Briefly describe the solution.)<\/p>\n\n\n\n<p id=\"314e\">Put simply, does the idea have the potential to grip its audience in some powerful way? Is there a seed of something really special described here? There\u2019s a whole boot camp module on improving the \u201cpitch\u201d for your idea, so we don\u2019t expect it to be perfect at this stage \u2014 but when you describe your solution, we are looking for signs of it being a diamond in the rough.<\/p>\n\n\n\n<p id=\"664c\"><strong>Is there an audience(s) for this? What\u2019s the potential impact you can have for them?&nbsp;<\/strong>(Related application question: Briefly describe the customer need.)<\/p>\n\n\n\n<p id=\"285b\">It is often stated in the startup community that the most common failure of new projects is that they\u2019ve developed something that nobody wants. You may love writing about the finer details of overpriced, artisanal avocado toast, but if there is not a large group of people who are interested in reading (or listening to, or watching) something on that topic, it\u2019s probably more of a hobby than potential for a financially-viable for-profit or nonprofit business. (That said, avocado toast, sadly, would probably have a big audience, sigh.)<\/p>\n\n\n\n<p id=\"3d3d\">So, what we\u2019re looking for here is how you\u2019ve demonstrated that there are people who want this information, or who need this information. And what possible impact that reporting might have on their lives.<\/p>\n\n\n\n<p id=\"d33f\"><strong>If there isn\u2019t currently a minimal version of this idea developed, is it realistic that it will be created by the end of this boot camp?&nbsp;<\/strong>(Related application question: Goals coming out of this program.)<\/p>\n\n\n\n<p id=\"28ec\">Let\u2019s be honest, this is an eight-week professional development experience and it\u2019s only going to take each project so far. So with this question we\u2019re asking ourselves, does the vision described for your personal objectives line-up with a typical range of what\u2019s possible to achieve in two months?<\/p>\n\n\n\n<p id=\"dd7a\">We&nbsp;<em>do<\/em>&nbsp;expect you to be able to launch a minimum viable product by the end of this boot camp. That means, you should be able to put some very early version of your product in front of potential customers and get some feedback on it. Show us in your application that it is feasible for you to do this \u2014 even if it\u2019s just an early version of your idea. For example, one day you may want to have a website for your publication, but you could start with a newsletter first because it\u2019s much simpler to launch. Or maybe you want to have a podcast that publishes daily, but you might start with just one episode and a landing page that describes your concept.<\/p>\n\n\n\n<p id=\"7945\"><strong>How well does the person\/team\u2019s skills and background line up with their vision? (<\/strong>Related application question: You or you and your teammate\u2019s bio\/experience.)<\/p>\n\n\n\n<p id=\"1f85\">This is a tough one because \u2014 as described in the preamble above \u2014 we\u2019re not trying to \u201cpick winners.\u201d We\u2019re looking for people with the&nbsp;<em>potential<\/em>&nbsp;to be leaders in their field or coverage area. That said, we\u2019ll be looking for signs that you\u2019ve got at least some experience that relates directly to the project idea. What we\u2019d like to understand is your \u201cfounder\u2019s story,\u201d what is the connection between your life experience and solving the problem you\u2019ve described?<\/p>\n\n\n\n<p id=\"b007\"><strong>Does this person\/team\/project have an&nbsp;<\/strong><a href=\"http:\/\/ask.leanstack.com\/en\/articles\/904720-what-is-an-unfair-advantage\"><strong>unfair advantage<\/strong><\/a><strong>? Or the potential to develop one?&nbsp;<\/strong>(Related application question: You or you and your teammate\u2019s bio\/experience.)<\/p>\n\n\n\n<p id=\"296b\">Founders often don\u2019t have an unfair advantage on day one \u2014 so don\u2019t sweat this too much. But what we\u2019re looking for here \u2014 building on the prior question \u2014 is: Do you have a connection to the topic, place, or community that you\u2019re going to cover that\u2019s unique and defensible? Are you a long-time community member? Did you grow up in this place? Is the topic something you have unique insight into because of some special life circumstance? These are all potential unfair advantages.<\/p>\n\n\n\n<p id=\"d135\"><strong>Is there something novel or unique about this approach? Does it have the potential to change the status quo?<\/strong><\/p>\n\n\n\n<p id=\"4aa3\">Here we\u2019re looking at the application in its entirety. We are not looking for innovation for innovation\u2019s sake, but instead keeping an eye out for a unique perspective that you or you and your team members have. There\u2019s an often-cited quote in the startup community: \u201cTell me something that\u2019s true that very few people agree with you on.\u201d If you can do that, we are curious to hear that perspective.<\/p>\n\n\n\n<p id=\"a778\">If you\u2019re ready to apply,&nbsp;<a href=\"https:\/\/www.gnistartupslab.com\/\">you can do so here<\/a>.<\/p>\n\n\n\n<p id=\"3941\"><a href=\"https:\/\/twitter.com\/phillipadsmith\">Phillip Smith<\/a>&nbsp;is the director of the Journalism Entrepreneurship Boot Camp.<br><a href=\"https:\/\/twitter.com\/anikaanand00\">Anika Anand<\/a>&nbsp;is the Programming Director for Local Independent Online News (LION) Publishers.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>How you can increase your chances of getting accepted, and what we\u2019re looking for in prospective candidates. Back in 2018, shortly after the first cohort of journalism entrepreneurship boot camp participants graduated, I reached out to many friends, advisors, and colleagues for input on how to grow the boot camp beyond the pilot phase. One&hellip;<\/p>\n","protected":false},"author":681,"featured_media":215020,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[2,135],"tags":[139,132,133,140],"coauthors":[],"featured_image_urls":{"full":["https:\/\/www.lionpublishers.com\/wp-content\/uploads\/2021\/07\/bootcampcrowd.jpeg",1400,933,false],"thumbnail":["https:\/\/www.lionpublishers.com\/wp-content\/uploads\/2021\/07\/bootcampcrowd-150x150.jpeg",150,150,true],"medium":["https:\/\/www.lionpublishers.com\/wp-content\/uploads\/2021\/07\/bootcampcrowd-300x200.jpeg",300,200,true],"medium_large":["https:\/\/www.lionpublishers.com\/wp-content\/uploads\/2021\/07\/bootcampcrowd-768x512.jpeg",768,512,true],"large":["https:\/\/www.lionpublishers.com\/wp-content\/uploads\/2021\/07\/bootcampcrowd-1024x682.jpeg",1024,682,true],"1536x1536":["https:\/\/www.lionpublishers.com\/wp-content\/uploads\/2021\/07\/bootcampcrowd.jpeg",1400,933,false],"2048x2048":["https:\/\/www.lionpublishers.com\/wp-content\/uploads\/2021\/07\/bootcampcrowd.jpeg",1400,933,false]},"post_excerpt_stackable":"<p>How you can increase your chances of getting accepted, and what we\u2019re looking for in prospective candidates. Back in 2018, shortly after the first cohort of journalism entrepreneurship boot camp participants graduated, I reached out to many friends, advisors, and colleagues for input on how to grow the boot camp beyond the pilot phase. One of the colleagues I reached out to was Josh Stearns at the Democracy Fund. He asked a deeply challenging question that I was not expecting, which was&nbsp;\u201cHow much are the people you choose actually the secret sauce [of the boot camp and its outcomes] versus&hellip;<\/p>\n","category_list":"<a href=\"https:\/\/www.lionpublishers.com\/category\/news\/\" rel=\"category tag\">News<\/a>, <a href=\"https:\/\/www.lionpublishers.com\/category\/news\/resources\/\" rel=\"category tag\">Resources<\/a>","author_info":{"name":"Phillip Smith","url":"https:\/\/www.lionpublishers.com\/author\/phillip-smith\/"},"comments_num":"0 comments","yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What makes a great GNI Startups Lab boot camp application? 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