{"id":1028,"date":"2015-02-20T00:49:36","date_gmt":"2015-02-20T00:49:36","guid":{"rendered":"https:\/\/www.lionpublishers.com\/2015\/02\/20\/email-newsletters-can-drive-traffic-engagement-web-journalists-offer-advice\/"},"modified":"2015-02-20T00:49:36","modified_gmt":"2015-02-20T00:49:36","slug":"email-newsletters-can-drive-traffic-engagement-web-journalists-offer-advice","status":"publish","type":"post","link":"https:\/\/www.lionpublishers.com\/email-newsletters-can-drive-traffic-engagement-web-journalists-offer-advice\/","title":{"rendered":"Email newsletters can drive traffic, engagement: Web journalists offer advice"},"content":{"rendered":"<p>\n\tEmail newsletters can be among the top three or four sources of referral traffic for local online news sites. They can also be a good way to engage with readers and establish and\/or hone one&rsquo;s editorial &ldquo;voice.&rdquo;<\/p>\n<p>\n\tThey were the topic of the weekly Web Journalists chat, or <a href=\"https:\/\/twitter.com\/hashtag\/wjchat\">#wjchat<\/a>, on Twitter on Feb. 18, and some good advice was offered for those considering launching an email newsletter or looking to improve one.<\/p>\n<p>\n\tThe chat featured Millie Tran, who works on mobile, app and email projects at Buzzfeed.<\/p>\n<p>\n\tSome selected tweets from that conversation are featured below.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Email newsletters can be among the top three or four sources of referral traffic for local online news sites. They can also be a good way to engage with readers and establish and\/or hone one\u2019s editorial \u201cvoice.\u201d<\/p>\n","protected":false},"author":678,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[2],"tags":[],"coauthors":[182],"featured_image_urls":{"full":"","thumbnail":"","medium":"","medium_large":"","large":"","1536x1536":"","2048x2048":""},"post_excerpt_stackable":"<p>Email newsletters can be among the top three or four sources of referral traffic for local online news sites. They can also be a good way to engage with readers and establish and\/or hone one\u2019s editorial \u201cvoice.\u201d<\/p>\n","category_list":"<a href=\"https:\/\/www.lionpublishers.com\/category\/news\/\" rel=\"category tag\">News<\/a>","author_info":{"name":"LION Publishers","url":"https:\/\/www.lionpublishers.com\/author\/opslionpublishers-com\/"},"comments_num":"0 comments","yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Email newsletters can drive traffic, engagement: Web journalists offer advice - LION Publishers<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.lionpublishers.com\/email-newsletters-can-drive-traffic-engagement-web-journalists-offer-advice\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Email newsletters can drive traffic, engagement: Web journalists offer advice - LION Publishers\" \/>\n<meta property=\"og:description\" content=\"Email newsletters can be among the top three or four sources of referral traffic for local online news sites. They can also be a good way to engage with readers and establish and\/or hone one\u2019s editorial \u201cvoice.\u201d\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.lionpublishers.com\/email-newsletters-can-drive-traffic-engagement-web-journalists-offer-advice\/\" \/>\n<meta property=\"og:site_name\" content=\"LION Publishers\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/LionPublishers\" \/>\n<meta property=\"article:published_time\" content=\"2015-02-20T00:49:36+00:00\" \/>\n<meta name=\"author\" content=\"LION Publishers\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@LIONPubs\" \/>\n<meta name=\"twitter:site\" content=\"@LIONPubs\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"LION Publishers\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"NewsArticle\",\"@id\":\"https:\/\/www.lionpublishers.com\/email-newsletters-can-drive-traffic-engagement-web-journalists-offer-advice\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.lionpublishers.com\/email-newsletters-can-drive-traffic-engagement-web-journalists-offer-advice\/\"},\"author\":{\"name\":\"LION Publishers\",\"@id\":\"https:\/\/www.lionpublishers.com\/#\/schema\/person\/bfa658b23440c9435ca7853bfff42ba2\"},\"headline\":\"Email newsletters can drive traffic, engagement: Web journalists offer advice\",\"datePublished\":\"2015-02-20T00:49:36+00:00\",\"dateModified\":\"2015-02-20T00:49:36+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.lionpublishers.com\/email-newsletters-can-drive-traffic-engagement-web-journalists-offer-advice\/\"},\"wordCount\":110,\"publisher\":{\"@id\":\"https:\/\/www.lionpublishers.com\/#organization\"},\"articleSection\":[\"News\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.lionpublishers.com\/email-newsletters-can-drive-traffic-engagement-web-journalists-offer-advice\/\",\"url\":\"https:\/\/www.lionpublishers.com\/email-newsletters-can-drive-traffic-engagement-web-journalists-offer-advice\/\",\"name\":\"Email newsletters can drive traffic, engagement: Web journalists offer advice - 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